DoubleVerify announced that it has entered into an agreement to acquire Scibids Technology SAS (“Scibids”), a company in the AI-powered digital campaign optimisation space.
The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain performance metrics. The transaction is anticipated to close in the third quarter (the “Acquisition”).
DoubleVerify said, “The acquisition will expand DV’s product leadership in real-time, campaign optimisations – and lets the company combine its media quality and performance data that includes viewability, contextual and attention signals, with Scibids’s AI technology and real-time optimisation algorithms.”
“The acquisition of Scibids is a decisive step in our journey to power superior campaign outcomes that started with developing and delivering the industry standard in media quality insights and has evolved into putting that data to work for advertisers,” said Mark Zagorski, DoubleVerify CEO. “The combination marries DV’s proprietary data with Scibids’ AI-powered optimization technology, letting us empower brands with unparalleled insights and control over their advertising performance.”
Scibids build AI that automates and optimises an advertiser’s programmatic buying of digital ad campaigns. Leveraging DSP impression-level data feeds (including price), first-party data and measurement data provided by the brands or their agencies, Scibids AI generates custom bidding algorithms for clients aligned with the advertiser’s KPIs and desired outcomes. Scibids’ clients include all major holding companies, independent agencies, and brands that include Allianz, Dell and Spotify.
“DoubleVerify is a company that shares our commitment to independence, innovation and maximizing media performance, and we’re thrilled to take our partnership to the next level,” said Remi Lemonnier, CEO and Co-Founder of Scibids. “This partnership will amplify the capabilities of our customizable AI technology and expand its impact across the digital advertising ecosystem to strengthen the open web. We look forward to working with the entire DV team to deliver new opportunities and maximize campaign outcomes for our global advertisers and partners."