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Colors’ mythological show ‘Shiv Shakti’ enters top 4

Quoting the BARC week 32 data, the channel said that the show garnered a reach of 38 million

The mythological drama ‘Shiv Shakti – Tap Tyag Tandav’, which premiered on June 19, 2023, has entered the top four spot in the Hindi GEC space, said Viacom18’s GEC Colors.

Quoting the BARC week 32 data, the channel said that the show garnered a reach of 38 million.

Created and produced by Siddharth Kumar Tewary's Swastik Productions, the show features Ram Yashvardhan in the role of Lord Shiv and Subha Rajput as the embodiment of Goddess Shakti.

Shital Iyer, Colors, Viacom18, said, “At Colors, our unwavering commitment to deliver diverse and groundbreaking content has consistently remained our priority, and the success of Shiv Shakti – Tap Tyag Tandav is an outcome of this. The meticulously crafted narrative of the show has taken the art of storytelling to newer heights, captivating audiences across generations. The show has etched a special place in the hearts of the viewers, and our endeavour is to persistently bring forth more such impactful stories.”

Siddharth Kumar Tewary, Founder and Chief Creative of Swastik Productions, said, “This achievement is a testament to our dedication to delivering engaging content. Through 'Shiv Shakti - Tap Tyag Tandav,' we have not only crafted an engaging narrative but also offered a compelling window into the mythological brilliance and storytelling expertise of Swastik Productions. We extend our sincere thanks to COLORS for their trust in our storytelling abilities and unwavering support. This milestone is a result of a collaborative effort, and we are thrilled to see our show resonate with audiences so profoundly. I would like to express my heartfelt gratitude to the viewers for their enthusiasm and love for the show.”

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