L’Oréal Paris onboarded Kendall Jenner as its new global brand ambassador.
“L’Oréal Paris is honoured to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for, owning her image, proudly growing in her self-worth, and inspiring others to do the same,” Delphine Viguier-Hovasse, L’Oréal Paris Global President.
“I’m honoured to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words, I’m worth it,” said Kendall Jenner. “Joining the L’Oréal Paris family and having the opportunity to embody everything the brand stands for feels like a true full-circle moment.”
Jenner has joined L’Oréal Paris to be the lead of the brand’s makeup campaigns starting in September 2023.