KS Deos aims to redefine sensuality and intimacy through its latest campaign

KS Deos, the fragrance brand, has launched its new campaign which has a twist that aims to redefine sensuality and intimacy.

The new KS Deos campaign aims to capture the essence of anticipation, teasing, and the playful exchange between couples.

Through this, KS Deos aims to revitalise its brand and increase brand salience through a fresh proposition and new communication strategy. The brand aims to create a stronger connection with consumers, especially those who have yet to enter the men's fragrance market.

By tapping into their desires and aspirations, KS Deos intends to entice non-users to explore the world of fragrances and make KS Deos their preferred choice.

"We believe that the journey towards intimacy should be as thrilling as the destination itself," said Pooja Sahgal, CMO. “Our new campaign encourages couples to embrace the playful side of their relationships, discovering the joy in teasing and building up the anticipation before the act."   

Rakesh Menon, National Creative Director, FCB Interface, said, “Brand Kamasutra stands for building stronger, meaningful, and more intimate relationships. Through the commercial, we wanted to show how the fragrance of KS deodorants can be a catalyst for stronger bonds, in a world that’s craving for connections.”

Credits:

Client: Godrej Consumer Products – KS Deos 

Agency: FCB Interface 

Production House: FuelContent

Creative Team: Rakesh Menon, Shishir Kapre, Noshir Patel, Sushant Dharwadkar, Rohan Madav

Account Management: Gaurav Dudeja, Karuna Nayak, Nancy Oberoi, Shashank Salian

Producer: Ganesh B Iyer

Director: Keyur Bipinchandra Shah

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