IndiaDotcom Digital (IDPL), formerly known as Zee Digital, has announced the launch of its entertainment portal - ScreenBox.
A video-first entertainment platform, ScreenBox.in will offer 360-degree coverage from the world of showbiz across genres - including world cinema, Bollywood, Hollywood, regional cinema, OTT, TV and music industry.
As per IDPL, the word Screen is derived from “Silver Screen” or the world of entertainment, while “Box” denotes how it will be packed in one place for the user to dip in and discover the delightful content every time. Its user interface will allow users to navigate and discover their favourite content in multimedia format.
Roshan Tamang, Chief Content Officer, IndiaDotcom Digital Private, said, “Video is now the preferred format of content on Digital. However, classic film journalism in text format is also hard to beat. So ScreenBox.in was born to be a perfect blend of both. We hope our users will be delightfully engaged with an innovative coverage of happenings from the world of entertainment.”
Shridhar Mishra, CRO, IndiaDotcom Digital, added, “IDPL has been consistent in delivering program content package as per the market demand. The launch of video-first website ‘ScreenBox’ will also encourage stakeholders and advertisers to strengthen visibility in terms of branding via video during different timeslots throughout the day."