The third edition of India International Brand Summit 2023 brought together industry stalwarts and advertising professionals to engage in discussions on themes curated to address the current market realities.
The Summit was held at ITC Maurya, New Delhi.
Companies such as Microsoft, HMD global (The Home of Nokia Phones), Airtel, Patanjali Ayurveda, Lenovo, Schneider Electric, HP, Home Credit India, and advertising agencies such as Magnon Group, eg+ Worldwide, and TBWA\India, participated in the event.
The central focus of the event revolved around shaping the growth agenda for the companies and individuals in the months and years to come.
With the objective of adapting marketing narratives to shifting dynamics and capturing fleeting consumer attention, the summit commenced with the first panel discussion on "Creator Economy and Social Commerce: Winning Customers Through Content Marketing." The panel featured Praveen Rao (Director - Marketing, SAP), Tathagat Jena (Marketing Head - India Region, HMD global, The Home of Nokia Phones), Rahul Dutta (Country Head - Microsoft Surface), and Vivek Merani (Managing Director, Magnon eg+), as speakers.
The second panel delved into the topic of "Building B2C Brands for a Global Audience: Localisation for a Hyperconnected World" with panellists including Anita Nayyar (COO - Media, Branding and Communications, Patanjali Ayurveda), Lloyd Mathias (Angel Investor), Saikat Sinha (APAC - Consumer Marketing Lead, Lenovo), Ashish Tiwari (Chief Marketing Officer, Home Credit India), and Naved Aqueel (Managing Director, Magnon Sancus).
The final discussion centred around “Creative agencies, Production agencies, Digital agencies, Media agencies, and Influencer agencies: Integration Challenge for the Contemporary Marketer”. The panel consisted of speakers such as Archana Aggarwal (VP - Media, Airtel), Ranjeev Vij (Executive Director, TBWA\India), Jonathan Leck (Global Director - Digital Innovation, eg+ Worldwide), and Nitin Naresh (Managing Director, Magnon Designory).
“The meandering paths we traverse as marketers and advertisers are in a constant state of flux. From digital strategies to analytics, content creation to social commerce, influencer marketing to AI, no matter how rapidly we adapt, the market always outpaces agencies. When Talentrack approached us for IIBS 2023, we instantly recognized the significance of being a part of this dynamic event,” said Vineet Bajpai, the Founder and CEO of Magnon Group.
The event was organised by Talentrack, an influencer aggregation and user-generated content platform. The event was supported by Magnon Group (Presenting Partner), NEO (Investment Partner), Marketing Mind (Social Media Partner), TreeShade Books (Publishing Partner), Nine Triangles (Process Partner), along with Dainik Jagran as Media Partner.