id8 media solutions has won the integrated marketing mandate for Amore Gelato.
As a part of the partnership, id8 media solutions will drive the strategy for the creative, digital and do the social media planning for Amore Gelato, the Italian ice cream brand.
The story of Amore originates in 1960 in Sestri Levante, Italy, where Luigi Panero first planted the seed of Amore Gelato. Continuing this legacy, his son-in-law Costanzo Malatto brought the heritage to India and co-founded Amore Gelato in 2006.
Amore Gelato was also seen on the second season of Shark Tank.
“At id8 media solutions, our core services are built on the grounds of creating meaningful solutions for our partners. We are delighted to lend our expertise to Amore Gelato, a brand that has been born out of a passion and love for creating authentic Italian Gelato and has been serving up these delights since 2006 in India. The key focus will be to engage with our customers across all strata and age groups. We will leverage our expertise in Integrated Marketing to bring awareness of the brand across the country and globally. We have a vision to create India’s first Italian Gelato brand with a nationwide loyal audience,” said Tanya Swetta, CEO and co-founder of id8 media solutions.
Yasser Ali, CEO and Co-founder of Amore Gelato, stated, “We are happy to announce id8 media solutions as our integrated media partners. They come with a strong experience and a great reputation for delivering exceptional results for over two decades through an integrated marketing approach. Amore Gelato was born out of the passion to bring the authentic taste of Italian gelato to India, we’re excited to work with a team that is just as passionate about their work and look forward to a longstanding and successful association.”