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ICC WTC Final ’23 on Star Sports becomes the most watched Test match

As per BARC data, 124 million viewers tuned in for the live broadcast of ICC World Test Championship Final ‘23 between India and Australia

Star Sports, the official broadcaster of ICC events, citing BARC data, has said that the ICC World Test Championship (WTC) Final ’23 has delivered record viewership.

As per BARC, 124 million viewers tuned in to watch the live broadcast of ICC WTC Final ‘23, the highest ever reach garnered for any test match and 32% higher than the previous ICC WTC Final ’21 between India and New Zealand. (Source: All BARC Data for 2+U+R)

The broadcaster also said that it has clocked 14.4 billion minutes of watch time for live broadcast, surpassing the billion minutes garnered for the previous edition of ICC WTC Final and any other test match in history.

A Star Sports Spokesperson said, "We are proud to achieve yet another milestone for Cricket viewership with the ICC World Test Championship Final ’23. The overwhelming response from fans is a testament to our relentless efforts to enhance accessibility to Cricket and foster a deeper passion for the game. Star Sports' exceptional marketing campaigns, unparalleled coverage standards, and ground-breaking programming exemplify our unwavering mission to serve sports fans across the country. This record reaffirms our conviction in the growth potential of sports and marquee sporting properties on TV.”

The historic viewership numbers for ICC WTC Final ’23 follow an astounding year of live broadcasts for Star Sports Network, which have broken viewership records across formats and tournaments.

With an action-packed India cricket calendar, including Asia Cup 2023, ICC Men’s World Cup 2023 and India tour of South Africa, Star Sports is looking forward to galvanising cricket fans and delivering historic audience aggregation on Television.


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