Dharampal Satyapal Group (DS Group), the multi-business corporation and FMCG conglomerate, has announced the acquisition of The Good Stuff - formerly known as Global CP - brand owner of LuvIt Chocolate and Confectionary, earlier owned by Goldman Sachs and Mitsui Ventures.
This acquisition is part of a strategic move to grow and strengthen the Group’s Confectionary portfolio.
DS Group had entered confectionary business in 2012, and has an assemblage of non-chocolate brands like Pass Pass, Pulse, Chingles, Rajnigandha Silver Pearls, Maze and the recent partnership with luxury Swiss chocolate brand Läderach for its maiden launch in India.
The brand LuvIt brings in a range of decadent chocolate and confectionery products that would augment the confectionery portfolio of the Group with a range of rich milky chocolate, crunchy wafers wrapped in delectable chocolate, fruit/chocolate flavoured lollipops, eclairs, sugar panned chocolates and choco snacks.
Rajiv Kumar, Vice-Chairman, DS Group, said, “DS Group has been focusing on increasing its presence in the confectionary segment for the last many years. Acquisition of LuvIt was a strategic decision to enhance our confectionary basket and enter the Chocolate segment with an impressionable footprint. This would enable us to expand our product portfolio thereby reaching new consumers and markets too. LuvIt as a brand, perfectly complements our portfolio and synergises with our business ethos of innovation and premium quality.”