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Bajaj Allianz Life’s new campaign has a powerful message for diabetics

The campaign showcases the efforts individual put to manage diabetes for life and offers them peace of mind through a term plan exclusively designed for them

Click on the Image to watch the TVC.

Bajaj Allianz Life Insurance has launched a new 360-degree campaign to highlight the benefits of its exclusively designed term plan for diabetics - Bajaj Allianz Life Diabetic Term Plan Sub 8 HbA1c. 

The campaign includes TVC in Hindi and regional languages, print ads in national and regional dailies, outdoor in top 10 cities and digital outreach across publishers.

The company has launched a 45-second film that showcases the efforts a diabetic puts in to manage their lifestyle and food-habits and so on to ensure their sugar levels are maintained. To further encourage him to continue with these practices the company’s term plan for diabetics comes in as a strong partner, as per the ad.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “Our exclusive product caters to a significant unmet need-gap that exists in India where 17% of world’s diabetic population resides. The holistic offering including health care management services, aligns to the brand’s endeavour to be Life Goal protector of Indians. Building on relatability and relevance with our core TG, the campaign will drive awareness and engagement with the product.”

To maximise impact, Bajaj Allianz Life Insurance will collaborate with influencers from the fields of nutrition, medicine, and lifestyle.

Furthermore, Bajaj Allianz Life Insurance is the Associate Sponsor at the ICC World Test Championship Final 2023, which will be broadcasted on Star Sports HD and Hotstar.

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