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Virat Kohli joins Duroflex as brand ambassador

At the event, Kohli also launched its new product Neuma – which is a tech-enabled firmness adjustable mattress

Duroflex has joined hands with cricketer Virat Kohli to further its mission of advocating the significance of quality sleep in fostering a long healthy life.

Kohli's alignment with the brand's mission has led him to take on the role of brand ambassador for Duroflex. 

Teaming up with Kohli, Duroflex aims to revolutionise the conversation around quality sleep and its indispensable role in optimal health. This collaboration will showcase Duroflex's commitment to spreading awareness about the link between quality sleep and a healthier, more fulfilling life.

The announcement was made at a press conference along with Mathew Chandy, CMD, Duroflex and Sleep Evangelist, and Mohanraj J, CEO, Duroflex.

Kohli said, “As a professional athlete, I understand the importance of sleep and recovery in maintaining peak physical and mental health. I strongly believe prioritising good quality sleep can lead to a healthier and more fulfilling life in your career as well as with your loved ones. It is not just about getting enough hours of rest, but also about the quality of sleep one gets. I ensure I get deep restorative sleep. Duroflex's commitment to promoting the importance of quality sleep for a longer, healthier life aligns with my personal beliefs. Becoming the face of the brand was a natural decision for me as I believe in the brand's mission. I am excited to bring a new dimension to the brand and drive its message of sleeping better for a long, healthy, and enhanced quality of life."

At the conference, Kohli also launched Duroflex's latest offering, Neuma – the firmness adjustable mattress. This tech-enabled mattress lets an individual adjust its firmness to multiple levels of comfort, personalising the mattress to various sleep patterns, body postures, and health.

Mohanraj commented, “As a brand with a long legacy and a leading position in the sleep solutions market, we, at Duroflex, are committed to taking our mission of driving the importance of good sleep to new heights. We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His is the perfect voice to help us carry this mission forward. With the launch of our new product Neuma, we are solidifying our promise to help India sleep better. Duroflex is excited for the journey ahead and is committed to providing innovative and effective sleep solutions to our customers while driving conversations around the role of sleep."

Chandy shared, "At Duroflex, we firmly believe that good quality sleep is an essential component of a healthy and fulfilling life. However, many of us tend to overlook the importance of sleep and its significance for our mental and physical well-being. We are delighted to have Virat Kohli as our partner in our mission to promote the importance of good sleep. Virat is the perfect ambassador for this cause, given his disciplined and healthy lifestyle. He truly resonates with our brand's mission of helping India sleep better for a fulfilling life. Together, we hope to create a conversation around the importance of good sleep and empower individuals to make sleep a priority for better health and wellbeing."

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