Tecno, the global technology brand, partnered with SpiceJet to wrap a Boeing 737 Max as part of the ‘Beyond the Extraordinary’ campaign for its latest offering – Phantom V Fold 5G.
The partnership is aimed at strengthening the brand’s presence and increasing its visibility among its primary target audience. The exterior wrap is branded entirely in the new Phantom colours, and the SpiceJet plane inside branding will include airhostess demonstrating the new fold phone to the passengers in addition to the new fold smartphone’s branding on the cabin bulkhead as well as headrest cover.
The brand's Outdoor agency, Walk the Talk, has played a very important role in turning this concept of aircraft wrapping into reality.
The branded SpiceJet aircraft would be operational from May 3 to August 2, 2023.
Arijeet Talapatra, CEO, Tecno Mobile India, said, “At Tecno, we are committed to becoming a source of pride for India. We place great importance on local manufacturing, research and development, and innovative products. By integrating global technological innovation with local insights in India, we have a vast product portfolio catering to the pan India market, ranging from 6K to 100K. Tecno has been deeply rooted in India for six years. Our strong distribution network, quality after- sale service and powerful products have been recognised by 18 million users. To further bolster our philosophy of ‘Stop at Nothing’, we are pleased to announce our unique collaboration with SpiceJet. This partnership is a testament to our commitment to expanding our brand presence in India, using innovative and out-of-the-box strategies. We are confident that our customers will appreciate this unique initiative, and we are excited to connect with them in new and exciting ways."
Debojo Maharshi, Chief Business Officer, SpiceJet, said, “We are thrilled to announce our partnership with Tecno to promote their cutting-edge foldable smartphone, the Phantom V Fold 5G. With the increasing competition in the Indian market, both domestic and international brands are seeking innovative and creative ways to promote their products. We are proud to say that flying billboards have become a popular and effective medium for many promotional campaigns. As part of this partnership, SpiceJet has wrapped the new generation Boeing 737-Max aircraft with Tecno's premium foldable smartphone. This aircraft will not only fly across various cities in India but also travel to premium international destinations, making it an excellent opportunity to reach a premium target audience. We are confident that this campaign will help enhance the brand recall of Tecno's Phantom V Fold 5G and contribute to its overall success.”
The marketing campaign has a 360-degree approach to optimise and capture all marketing routes such as promoting Phantom V Fold through full-page press ads, BTL activities across all major Indian cities, and influencer engagement. OOH has also played an important part in it, with billboards covering touchpoints like major metro stations in Mumbai and Delhi along with airport visibility across metros.