Myntra has roped in actor Shah Rukh Khan as the face of the 18th edition of Myntra’s End of Reason Sale (EORS), its bi-annual fashion festival.
With Khan as the face of the fashion carnival, EORS-18, Myntra aims to tap into his larger-than-life personality. His fashion sense and his innate ability to strike a chord with audiences across all age groups - Gen-Z to millennial and geographies - metro to tier 2 and beyond, rightly position him to create greater brand salience for Myntra during the upcoming EORS.
EORS-18, starting June 1, is set to bring brands from across the globe in tandem with many offers.
Under this association, Khan will be seen in a series of ad films, with a focus on the constructs of Myntra’s EORS-18. SRK will engage with consumers and deliver the message of EORS-18 in a new way.
The brand campaign will be amplified via multimedia channels leading up to and during EORS-18. The actor will also have extensive visibility on the app, to further garner the audience's attention.
Sunder Balasubramanian, CMO - Myntra, said, “We are thrilled to have Shah Rukh as the face of EORS-18, and are confident that this association is poised to undoubtedly elevate the event to new heights of glamour, style and excitement. SRK stands among the few iconic celebrities whose popularity knows no boundaries and transcends age groups. He is loved by all, which perfectly aligns with the essence of Myntra EORS - an inclusive fashion extravaganza that brings the best of fashion, beauty, and lifestyle within reach for people across the nation. With Shah Rukh Khan as the face of the 18th edition of EORS, we are confident that it will be an unforgettable celebration of fashion, creating waves of inspiration and captivating experiences for all.”
Khan said, “Fashion, for me, has always been a means of self-expression. It is a way to embrace one's unique style and create a statement that truly reflects your personality. I am excited to collaborate with the incredible team at Myntra and play my part in promoting an unforgettable experience for fashion enthusiasts across the country, as they gear up for EORS-18 which is India’s biggest shopping carnival.”