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Rajkummar Rao asks “Save Kiya Kya?” in Syska’s new campaign for BLDC fans range

The digital films have been conceptualised and produced by creative agency By Design

By Design, the creative agency, has conceptualised and produced a series of digital films produced for Syska's range of BLDC Fans.

Featuring Rajkummar Rao, the films highlight the ecological and financial benefits of the fans using the tagline “Save Kiya Kya?”.

These films are the digital extension of the offline campaign to launch the new range of fans.

The first film features Rao in a nerdy avatar giving a lesson on saving the planet and money.

The second film highlights the ease and convenience of using BLDC fans, which can be controlled via a remote.

The third film shares a quick tip on how to escape the scorching heat with Syska BLDC fans.

The films aim to connect with Indian audiences by showcasing the latest range of BLDC fans, which as per the company will enable consumers to decrease their carbon footprint while saving money on affordable, durable fans and lower electricity bills.

"It's always a pleasure working on films for Syska and this was a particularly interesting launch for us to work on with Rajkummar Rao," said Rahul Gupta, Founder and Chief Creative Officer, By Design. “We aimed to create relatable, bite-sized digital films to supplement the TVCs, all of which effectively conveyed the features of the BLDC fans.” 

"We're really happy with the outcome of the campaign. We've worked hard to create a great product and these films have communicated its benefits in an amusing manner," said Gurumukh Uttamchandani, Director, Syska.

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