Tata Play Binge has announced that it is bringing global content home by onboarding OTT platform - VROTT.
VROTT becomes the 26th OTT app to join the band of 25 other apps on Tata Play Binge.
Known as ‘Global Ka Local’, the app offers viewers curated global content in local languages like Hindi, Tamil, and Telugu along with the original language.
VROTT offers 2000+ hours of global content - including exclusive films and series, across genres like action, crime, mystery, thriller, horror, and dramas.
The platform premieres new content in Indian languages every alternating Friday of the week. Their content library has crime thrillers from UK, Korean action dramas, Russian mafia thrillers, Hong Kong martial arts films, Turkish family dramas, Scandinavian series and features from all over Europe.
Popular titles include Skins, Official Competition, Clique, Jeepers Creepers: Reborn, You Keep The Kids, Wedding Unplanner, The Icebreaker, The Heavy Water War, Welcome to Texas S1, and more.
Tata Play’s Chief Commercial and Content Officer Pallavi Puri said, “We are happy to collaborate with VROTT to bring to our viewers a vast repository of high-octane shows from around the world. The appetite for foreign content has grown immensely in India, and platforms like VROTT, help viewers expand their palate by giving them a taste of variety content from across countries and cultures, in the language they understand. We are certain this will be a big draw for the Tata Play Binge viewers.”
“We are very excited to onboard and partner with Tata Play Binge. The appetite and palate of the Indian consumer has grown and evolved to encompass global content across various genres, blurring geographies significantly. High-quality storytelling and production have been the most sought-after and garners highest interest levels always. Through our partnership with Tata Play Binge, we are delighted to widen our reach to maximum homes and make VROTT available in native languages for a diverse and multilingual Indian audience,” said Manish Dutt, Founder and Managing Director, VROTT.
“All eyes will be on regional content to capture the next 100 million VOD subscribers. Along with Tata Play Binge, besides Metro cities VROTT will focus to capture the emerging interior B and C markets by adding Malayalam, Kannada, Bangla, Marathi, Gujarati, Punjabi languages as well.”