Mother’s Recipe has launched a DVC campaign for its newly launched ‘Summerwala Sharbat’.
With the concept of reminiscing childhood memories, Mother’s Recipe has replicated the same in their latest DVC for Summerwala Sharbat.
The new television advertisement for Summerwala Sharbat is based on a voice-over capturing visuals of a mother giving sharbat to kids and different people enjoying the drink in various settings which aim to take the audience back down memory lane. Each of the sharbat is depicted as a journey back to the childhood or a special occasion ‘Jab khel se break leke Ma ka pallu khichate, Toh woh samajh jati ki ye pyaas kuch khaas hai’, ‘Woh Aam Paane ki khati mitti yadee dil se leke zuban par aajati’.
The campaign has been conceptualised by Sanjana Desai and the Mothers’ Recipe team which is live on multiple digital platforms. The new ad would also appear on TV, in Google display advertisements, on-the-ground activations, as well as OOH and offline campaigns.
The advertisement captures the essence of summer and highlights the taste of Summerwala Sharbat. Mother’s Recipe sharbat has launched five new flavours - Mango Panna, Rose Sharbat, Jeera Masala, Khus Syrup and Lemon Ginger.
Desai, Executive Director, Mother’s Recipe, said, “We are thrilled to launch our new television advertisement for Summer Sharbat. "We believe that the DVC perfectly captures the essence of summer and showcases the refreshing taste of Mother’s Recipe refreshing Summerwala Sharbat - Mango Panna, Rose, Jeera Masala, Khus Syrup and Lemon Ginger. We are confident that it will be well received by consumers and that they will continue to choose Summerwala sharbat as their go-to drink for the summer."