Bollywood actor Alia Bhatt has been announced as Gucci's first Indian Global Brand Ambassador. The announcement comes after Bhatt's recent debut at the Met Gala in New York City.
"Alia Bhatt is the House’s newest Global Brand Ambassador," Gucci wrote in an Instagram post.
Taking to the social media platform, Bhatt shared, "I am honoured to represent the house of Gucci not only in India but at a global stage. Gucci’s legacy has always inspired and intrigued me and I am looking forward to the many sartorial milestones we create together."
Some Indian brands endorsed by the actress include Cadbury, Flipkart, Lays, Garnier, Mohey, among others.
According to media reports, Bhatt is set to make an appearance at Gucci's upcoming Cruise 2024 showcase in Seoul, South Korea. The show will take place at the Gyeongbokgung Palace on May 16, 2023, commemorating the 25th anniversary of the opening of Gucci's first store in Seoul.
Harry Styles, Dakota Johnson and Hanni from the K-pop group NewJeans are among the brand ambassadors representing Gucci globally.
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