aha, the 100% local OTT platform, has announced the elevation of Rajshekhar Baddam to the role of Marketing Head.
Baddam is a marketing professional with over 13 years of experience and has been with aha since its inception. He was most recently heading content marketing and was responsible for creating innovative campaigns around aha’s biggest shows, including Unstoppable, Telugu Indian Idol, and Sam Jam.
In his new role, he will spearhead aha's efforts to bring in new audiences.
In May, the platform is going to release the non-fiction series Sarkar season 3, two web series titled Geetha Subramanyam season 3 and Newsense season 1, and an original film called Sathi Gani Rendu Ekuralu.
aha's CEO, Ravikant Sabnavis, said, "We are elated to elevate Rajshekhar to this crucial role. He has been instrumental in building our brand and connecting with our audience through shows like Color Photo, Bhamakalapam, Kudi Yedamaithe, 3 Roses, Unstoppable with NBK, Telugu Indian Idol, and Sam Jam, among others. We are confident that Rajshekhar's creative thinking and passion for marketing are valuable assets that will help aha grow and be part of every household."
Baddam said, "I'm honoured to take on this new role at aha, and I am excited to work towards building a strong brand identity for aha while also focusing on strategic growth and expansion. We aim to deeply engage with consumers and provide them with an unforgettable experience that they can return to time and again."