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Abby 2023: Mindshare wins Technology Specialist Agency of the Year title

Leo Burnett India was the runner-up followed by Madison World as the first runner-up

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BestMediaInfo Bureau
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Abby 2023: Mindshare wins Technology Specialist Agency of the Year title

Mindshare won the second Agency of the Year title of the evening on the second day of Abby 2023 at Goafest on Thursday.

The GroupM agency won the Technology Specialist Agency of the Year title after Mobile Agency of the Year. It topped the category with 24 points coming from 1 Gold, Two Silver, and 1 Bronze award.

Mindshare was closely followed by Leo Burnett India with 22 points from 1 Gold, 1 Silver and 2 Bronze medals.

Madison World was the first runner-up with 20 points from one each of the Gold, Silver, Bronze and Merit awards.

Technology Abbys 2023 at a Glance:

Entries: 64

Last year: 81

Shortlists: 28 (49% of entries)

Metals: 16 (57% of shortlists)

Agency-wise tally:

Organization

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Mindshare

1

2

1

-

4

24

Leo Burnett India

1

1

2

-

4

22

Madison World

1

1

1

1

4

20

BC Web Wise Pvt Ltd.

-

2

-

-

2

12

Tribes Communications

-

-

1

1

2

6

Laqshya Media Group

-

-

1

-

1

4

Viacom 18 Media Private Limited

-

-

1

-

1

4

Cheil Worldwide

-

-

-

1

1

2

Croma - A Tata Enterprise

-

-

-

1

1

2

Grand Total

3

6

7

4

20

96

List of winners:

Sub Category

Title

Brand

Winner

Metal

11B: Technology- Best use of Technology for community management /building

Quit smoking with your friend Nico!

Nicotex

Madison World

Gold

11B: Technology- Best use of Technology for community management /building

Airtel 175 Replayed

Airtel

Leo Burnett India

Silver

11B: Technology- Best use of Technology for community management /building

The Net Practice of Stock Trading

Upstox

Mindshare

Silver

11B: Technology- Best use of Technology for community management /building

Rogue AI

Linc Ltd

BC Web Wise Pvt Ltd.

Silver

11B: Technology- Best use of Technology for community management /building

Safe Swipe

Josh

Leo Burnett India

Bronze

11B: Technology- Best use of Technology for community management /building

Amazon Se Liya

Amazon

Tribes Communications

Merit

11B: Technology- Best use of Technology for community management /building

Samsung Members - No Shake Cam

Samsung

Cheil Worldwide

Merit

11Da: Technology- Best use of Virtual Reality for Brand Experience

Kamaverse

Kamasutra Condoms

Madison World

Silver

11Da: Technology- Best use of Virtual Reality for Brand Experience

Amazon Se Liya

Amazon

Tribes Communications

Bronze

11Db: Technology- Best use of Virtual Reality on Gamification

Kamaverse

Kamasutra Condoms

Madison World

Bronze

11Ea: Technology- Best use of Augmented Reality for Brand Experience

Celebrating biodiversity, A Live AR experience.

Indian Oil

Laqshya Media Group

Bronze

11Ea: Technology- Best use of Augmented Reality for Brand Experience

Dance Deewane Juniors - Technology - Activation

Colors Viacom

Viacom 18 Media Private Limited

Bronze

11Eb: Technology- Best use of Augmented Reality on Gamification

Wall of Joy

Croma - A Tata Enterprise

Croma - A Tata Enterprise

Merit

11f: Technology- Best Creative use of Tech Innovation

Thumbstopping Beauty Biases

Dove

Mindshare

Gold

11f: Technology- Best Creative use of Tech Innovation

Rogue AI

Linc Ltd

BC Web Wise Pvt Ltd.

Silver

11f: Technology- Best Creative use of Tech Innovation

The Net Practice of Stock Trading

Upstox

Mindshare

Silver

11f: Technology- Best Creative use of Tech Innovation

First ever reusable & sustainable platform

Volvo Cars India

Mindshare

Bronze

11f: Technology- Best Creative use of Tech Innovation

Kamaverse

Kamasutra Condoms

Madison World

Merit

11g: Technology- Best Use of Voice Service in a digital platform/using digital technology.

Safe Swipe

Josh

Leo Burnett India

Gold

11h: Technology- Best use of influencer activity in a digital platform/using digital technology

Safe Swipe

Josh

Leo Burnett India

Bronze

Info@BestMediaInfo.com

Madison World Leo Burnett India Mindshare Abby 2023 Goafest 2023 Technology Specialist Agency of the Year
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