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Abby 2023: Leo Burnett wins Digital Agency of the Year; wins only Grand Prix on Day-2

Mindshare was a distant second with 32 points followed by FCB Group India with 26 points

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BestMediaInfo Bureau
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Abby 2023: Leo Burnett wins Digital Agency of the Year; wins only Grand Prix on Day-2

Picking up the only Grand Prix awarded on Day-2 of the Goafest 2023, Leo Burnett India won Digital Specialist Agency of the Year title.

The agency also bagged 3 Gold, 5 Silver, 4 Bronze and 2 Merit awards earning 86 points to top the chart.

Mindshare was a distant second with 32 points followed by FCB Group India with 26 points.

Agency-wise tally:

Organization

Grand Prix

Gold

Silver

Bronze

Merit

Total Metals

Total Points

Leo Burnett India

1

3

5

4

2

15

86

Mindshare

-

-

1

6

1

8

32

FCB Group India

-

-

3

2

-

5

26

Enormous

-

1

1

2

1

5

24

White Rivers Media

-

1

2

-

-

3

20

Grey Group

-

-

-

4

-

4

16

Creative Land Asia

-

-

1

2

-

3

14

LS Digital

-

-

-

3

-

3

12

Schbang

-

-

-

3

-

3

12

Step1 Advertising Pvt. Ltd.

-

-

1

1

-

2

10

Wirality Media Private Limited

-

-

1

1

-

2

10

Blink Digital

-

-

-

2

-

2

8

Wunderman Thompson India

-

1

-

-

-

1

8

^atom network

-

-

-

1

-

1

4

BBH Communications India Private Limited

-

-

-

1

-

1

4

Law & Kenneth Saatchi & Saatchi Pvt Ltd

-

-

-

1

-

1

4

Sociowash Media Pvt. Ltd.

-

-

-

1

-

1

4

Superfly films Pvt. Ltd.

-

-

-

1

-

1

4

Tagglabs Experiential Pvt Ltd

-

-

-

1

-

1

4

Flibbr Consulting

-

-

-

1

-

1

4

Cheil Worldwide

-

-

-

-

1

1

2

Mullenlowe Lintas Group

-

-

-

-

1

1

2

Grand Total

1

6

15

37

6

65

310

List of winners:

Sub Category

Title

Brand

Winner

Metal

09Aa: Digital- Brand Website

TVS Motoverse

TVS Motor Company

Tagglabs Experiential Pvt Ltd

Bronze

09Ab: Digital- Brand Microsite

Chatpat

SOS Children's Villages India

FCB Group India

Bronze

09Ac: Digital- Brand Metaverse

First ever reusable & sustainable platform

Volvo Cars India

Mindshare

Bronze

09Ac: Digital- Brand Metaverse

Blenders Pride Glassware Fashion Tour Park

Blenders Pride Glassware Fashion Tour

Blink Digital

Bronze

09Ba: Digital- Social Media (Co-Creation/Crowd sourcing/Community Building)

How Old Were You?

Dove

Mindshare

Silver

09Ba: Digital- Social Media (Co-Creation/Crowd sourcing/Community Building)

Jeep Reel Rally

Jeep

Leo Burnett India

Merit

09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements)

Oreo #BringBack2011

Oreo India

Leo Burnett India

Gold

09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements)

Tug of War Reel

Fevicol

Schbang

Bronze

09Bc: Digital- Social Media (Livestreams and Other Real Time Engagements)

No Lights. Camera. Action

Samsung

Cheil Worldwide

Merit

09Bd: Digital- Integrated Social Media Campaign

Chatpat

SOS Children’s Villages India

FCB Group India

Silver

09Bd: Digital- Integrated Social Media Campaign

#KhelTumharaAkhadaHumara

Fantasy Akhada

Wirality Media Private Limited

Silver

09Bd: Digital- Integrated Social Media Campaign

Doritos Sizzlin' Hot

Doritos

Leo Burnett India

Bronze

09Bd: Digital- Integrated Social Media Campaign

#BeMyValenteer

Genesis Foundation

Step1 Advertising Pvt. Ltd.

Bronze

09Ca: Digital- Games (Online)

The Net Practice of Stock Trading

Upstox

Mindshare

Bronze

09Da: Digital- Technology (Utility /Tool)

Thumbstopping Beauty Biases

Dove

Mindshare

Bronze

09Db: Digital- Technology (Installations)

Legend

Mountain Dew

Flibbr Consulting

Bronze

09Db: Digital- Technology (Installations)

Dance For Good

Mahindra Racing

BBH Communications India Private Limited

Bronze

09Dc: Digital- Technology (Others)

Airtel 175 Replayed

Airtel

Leo Burnett India

Gold

09Dc: Digital- Technology (Others)

The Net Practice of Stock Trading

Upstox

Mindshare

Bronze

09E: Digital- Search Innovative approach to Search using paid search, Search Engine Optimization, etc.

The D Series Project

Reliance General Insurance

^atom network

Bronze

09E: Digital- Search Innovative approach to Search using paid search, Search Engine Optimization, etc.

Century Ply - In The Search for Plywood Perfection

Century Ply

Sociowash Media Pvt. Ltd.

Bronze

09H: Digital- Best in Creator/Influencer Partnerships

Chatpat

SOS Children’s Villages India

FCB Group India

Silver

09H: Digital- Best in Creator/Influencer Partnerships

Petfluencers

Turtle Wax India

Step1 Advertising Pvt. Ltd.

Silver

09H: Digital- Best in Creator/Influencer Partnerships

Netflix Playback 2022

Netflix

Creative Land Asia

Bronze

09H: Digital- Best in Creator/Influencer Partnerships

How Old Were You?

Dove

Mindshare

Bronze

09H: Digital- Best in Creator/Influencer Partnerships

#KhaliKaKhaaliCart

Swiggy Instamart

Schbang

Bronze

09H: Digital- Best in Creator/Influencer Partnerships

The Great Celebrity Hack

Burger King

Leo Burnett India

Bronze

09H: Digital- Best in Creator/Influencer Partnerships

Cheat The Heat

Doritos

Leo Burnett India

Merit

09I: Digital- Best in Moment Marketing

Safe Swipe

Josh

Leo Burnett India

Silver

09I: Digital- Best in Moment Marketing

Oreo #ThalaThalapathy

Oreo India

Leo Burnett India

Silver

09I: Digital- Best in Moment Marketing

THE NO PANTS PARADE

Lee India

Leo Burnett India

Silver

09I: Digital- Best in Moment Marketing

Oreo Red Velvet X Stranger Things

Oreo India

Leo Burnett India

Bronze

09I: Digital- Best in Moment Marketing

Netflix Playback 2022

Netflix

Creative Land Asia

Bronze

09I: Digital- Best in Moment Marketing

Harsh Goenka Case Study

Fevicol

Schbang

Bronze

09I: Digital- Best in Moment Marketing

Thumbstopping Beauty Biases

Dove

Mindshare

Merit

09I: Digital- Best in Moment Marketing

Bolne Se Sab Hoga #Searchforchange

Google India

Mullenlowe Lintas Group

Merit

09J: Digital- Best in Platform Innovation

Thumbstopping Beauty Biases

Dove

Mindshare

Bronze

09J: Digital- Best in Platform Innovation

Interactive Pre Roll Game

Amazon India

Blink Digital

Bronze

09Kb: Digital- Online only video (single, 15s to 30s)

Robbery TVC

Asahi India Glass Limited

Enormous

Silver

09kc: Digital- Online only video (single, 30s to 60s)

Robbery TVC

Asahi India Glass Limited

Enormous

Gold

09kc: Digital- Online only video (single, 30s to 60s)

Promo Shark Tank India Season 2 - Coming soon

Sony LIV

White Rivers Media

Silver

09kc: Digital- Online only video (single, 30s to 60s)

Official Promo Shark Tank India Season 2

Sony LIV

White Rivers Media

Silver

09kc: Digital- Online only video (single, 30s to 60s)

Data bahot badh gaya beta- Gym

DigiBoxx

Enormous

Bronze

09kc: Digital- Online only video (single, 30s to 60s)

Data bahot badh gaya beta- Mom & son

DigiBoxx

Enormous

Merit

09Kd: Digital- Online only video (single, above 60s)

The Missing Chapter - For Moms

P&G Whisper

Leo Burnett India

Silver

09Kd: Digital- Online only video (single, above 60s)

Cherrapunji ki Diwali

Netflix

Creative Land Asia

Silver

09Kd: Digital- Online only video (single, above 60s)

Oreo #BringBack2011

Oreo India

Leo Burnett India

Silver

09Kd: Digital- Online only video (single, above 60s)

The Interview

Tanishq

Superfly films Pvt. Ltd.

Bronze

09Kd: Digital- Online only video (single, above 60s)

23in23

Axis Bank

Grey Group

Bronze

09Kd: Digital- Online only video (single, above 60s)

SilenceCancerNotTheFight

Netmeds

Grey Group

Bronze

09Kd: Digital- Online only video (single, above 60s)

Finance Without Bias

Axis Bank

Grey Group

Bronze

09Ke: Digital- Online only video (Campaign)

Shark Tank India Season 2

Sony LIV

White Rivers Media

Gold

09Ke: Digital- Online only video (Campaign)

Robeery and summer TVC

Asahi India Glass Limited

Enormous

Bronze

09Ke: Digital- Online only video (Campaign)

Indian Stretchable Time - Campaign

Zepto

Law & Kenneth Saatchi & Saatchi Pvt Ltd

Bronze

09Ke: Digital- Online only video (Campaign)

#KhelTumharaAkhadaHumara

Fantasy Akhada

Wirality Media Private Limited

Bronze

09Ke: Digital- Online only video (Campaign)

Chatpat

SOS Children’s Villages India

FCB Group India

Bronze

09Ke: Digital- Online only video (Campaign)

The Missing Dulha Campaign

HDFC Life

LS Digital

Bronze

09L: Digital- Creative Use of Data

Airtel 175 Replayed

Airtel

Leo Burnett India

Gold

09N: Digital- Digital Craft - Data/ Analytics

Airtel 175 Replayed

Airtel

Leo Burnett India

Bronze

09P: Digital- Digital Craft - Creative use of Video

Airtel 175 Replayed

Airtel

Leo Burnett India

Grand Prix

09P: Digital- Digital Craft - Creative use of Video

Chatpat

SOS Children’s Villages India

FCB Group India

Silver

09P: Digital- Digital Craft - Creative use of Video

Finance Without Bias

Axis Bank

Grey Group

Bronze

09P: Digital- Digital Craft - Creative use of Video

The Missing Dulha Campaign

HDFC Life

LS Digital

Bronze

09P: Digital- Digital Craft - Creative use of Video

TAKE OFF - EOS R7 – Song of Birds

Canon India Private Limited

LS Digital

Bronze

09Q: Digital- Digital Craft - Creative use of Animation

The Moving Canvas

Exide

Wunderman Thompson India

Gold

Info@BestMediaInfo.com

FCB Group India Leo Burnett Mindshare Abby 2023 Goafest 2023 Digital Agency of the Year Grand Prix on Day-2
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