HP India has launched the ‘Power To Do It All’ campaign, featuring its new range of Pavilion laptops.
The campaign aims to appeal to the GenZs, who are digital natives and use technology in everything they do. Conceptualised by Lowe Lintas, the campaign focuses on real-world problems faced by students and how the HP Pavilion notebooks solve those problems.
The multi-film campaign features Yashaswini Dayama and Ahsaas Channa, reprising their roles from the ‘Alisha Garima Diaries’ campaign by HP last year.
Each film showcases college situations, highlighting the reasons of preferring HP Pavilion range for students buying their first laptops.
The films highlight the multi-touch convertible feature of the Pavilion laptops, that allows Channa to do multiple tasks easily, even while in the classroom. Being equipped with multiple ports helps her connect her laptop to her tech ecosystem conveniently, without carrying a bag full of adapters.
Prashant Jain, Chief Marketing Officer, HP India, said, “GenZ needs from computing are beyond the ordinary. Our endeavour at HP is to make their interaction with technology intuitive and effortless. The Pavilion range, with its mobility, design and features like touch, eye safe display, solves for GenZs’ every day challenges and new needs, as they step into the world of high school and college.”
“This campaign has been conceptualised as a multiple part content series. It takes off where we left last year, educating customers about features which meet their needs,” he added.
The ‘Power To Do It All’ campaign is live across TV, digital, and social media platforms.
HP Pavilion with Multi-touch:
HP Pavilion with Multiports: