The microblogging platform, Twitter, has now extended the last date for the removal of its 14-years old legacy Blue checkmark which was given to genuine and verified accounts of celebrities, politicians, companies, etc. that are ‘of public interest’ to April 20.
Confirming the recent development was the Chief Twit himself, who in a cryptic tweet, shared that the final date for removing legacy Blue checks has now changed to ‘4/20’ - which as per Twitterati is known as the ‘high-time’ amongst cannabis consumers.
Final date for removing legacy Blue checks is 4/20— Elon Musk (@elonmusk) April 11, 2023
With the going away of legacy Blue checkmarks, Twitteratis, apart from businesses, and government entities and officials, will have no option but to subscribe to its paid verification service ‘Twitter Blue’ that has gone live across the globe, recently.
Twitter Blue is already up and running in India for over a month now and is available at a monthly purchase price of Rs 650 and Rs 900 on web and smartphones, respectively. Moreover, with a discount on annual subscription, Twitter Blue costs Rs 566.57 per month in India.
While ‘Blue verified’ business profiles on the platform will get a golden checkmark, government and multilayers accounts will get a grey checkmark.
Twitter Blue is now available globally! Sign up today to get your blue checkmark, prioritized ranking in conversations, half ads, long Tweets, Bookmark Folders, custom navigation, Edit Tweet, Undo Tweet, and more. Sign up here: https://t.co/SBRLJccMxD— Twitter Blue (@TwitterBlue) March 23, 2023
Earlier on, Twitter announced that starting April 1 it will begin winding up its ‘legacy verified program’ and remove the legacy Blue checkmarks.
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp— Twitter Verified (@verified) March 23, 2023
Organizations can sign up for https://t.co/RlN5BbuGA3…
When Musk acquired Twitter last year in a $44 billion deal, he had referred to the legacy verified program as ‘corrupt’.
In fact, prior to the rollout of Twitter Blue, the microblogging platform had more than 420,000 verified accounts, but after the takeover by Musk, the wordings on the description of legacy verified accounts were also changed to say that they ‘may or may not be notable.’
“Far too many corrupt legacy Blue ‘verification’ checkmarks exist, so no choice but to remove legacy Blue in coming months,” he had replied on Twitter to a user at the time.
Far too many corrupt legacy Blue “verification” checkmarks exist, so no choice but to remove legacy Blue in coming months— Elon Musk (@elonmusk) November 10, 2022