Swaarm, the global performance-based marketing platform, has announced the launch of its Advanced Privacy Suite (APS).
The solution aims to helps marketers, advertisers, ad networks, and ad agencies navigate the changing privacy landscape.
As per Swaarm, while ensuring campaigns are measured and monitored accurately, APS will help users evaluate their campaign performance metrics on every environment, be it iOS where IDFAs are a rare occurrence, Android where the user agent is being deprecated, or on the web where third-party cookies are being removed.
Moreover, the solution aims to ensure that the user's privacy is maintained. The data it tracks throughout iOS, Android and the Web is linked to campaigns or traffic sources rather than individual user profiles.
Swaarm’s APS solution empowers marketers and advertisers to focus on creating meaningful advertising campaigns by removing the complexity associated with the privacy features introduced by mobile and desktop platforms recently.
Yogeeta Chainani, Co-founder and CEO of Swaarm, said, “The mobile marketing industry has witnessed multiple privacy changes in the past few years, leaving marketers and advertisers in flux when it comes to measuring and analysing their campaigns. We are confident that through Advanced Privacy Suite marketers and advertisers will be able to successfully navigate the privacy changes in a third-party cookieless landscape and beyond. It will help marketers accurately measure the success of their campaigns and ensure that advertising budgets are spent efficiently.”
“Performance measurement in marketing has become crucial for advertisers, publishers, and users. In the face of privacy changes coming in 2023, marketers must remain on top of the impending changes. Being ready will not only solve problems before they start but lead to innovative new strategies and tools to build an improved digital advertising ecosystem. Swaarm’s Advance Privacy Suite is the first complete solution in the market that enables privacy without sacrificing performance measurement and advertising functionality,” Alexandru Dumitru, co-founder and Chief Technology Officer (CTO), said.