LoanTap has announces the rebranding of Unofin - the healthcare finance company that it recently acquired.
The acquisition was a move to expand LoanTap's offerings in the healthcare finance space and provide affordable financing options for healthcare needs.
With this rebranding, LoanTap aims to highlight the synergies between the two companies.
The new logo of Unofin is designed to represent the new association with LoanTap and to showcase its commitment to becoming the number one player in the healthcare finance industry.
The logo features the word "uno", meaning one, and the elevation of UNO represents the company's dedication to being the best by leveraging LoanTap's technology to serve more customers. The larger "fin" in the logo symbolises commitment to the finance industry and emphasises its compliance with all regulatory guidelines.
The brand colour of LoanTap has been passed on to the new Unofin logo, which represents closeness and trust with its customers. The brand mnemonic of LoanTap at the start of the logo represents the new association and showcases its characteristic as an enabler. The white space in the logo represents a paper plane going upward, symbolising growth and upliftment.
LoanTap's CEO and Co-Founder, Satyam Kumar stated, "We are excited to reveal the new identity of Unofin as part of our strategic plan to expand our offerings in the healthcare finance space. With the acquisition of Unofin, we aim to provide affordable financing options for healthcare needs and serve more customers. We have kept the main elements of the Unofin logo intact while passing on LoanTap’s brand colour showcasing our shared core values of being fast, flexible, and friendly. The new identity represents our commitment to becoming the number one player in the healthcare finance industry. We are confident that this new identity will strengthen our position in the market and enable us to serve our customers better."