Google has begun testing the waters for displaying blue checkmarks on certain search ads which are being run on the Google Ads platform by verified advertisers and businesses, as per reports.
Reports also suggest that the particular move is inspired by Twitter and Meta and that it is a part of the ongoing Google advertiser verification programme.
The first one to spot the Blue Checkmark was Khushal Bherwani, an SEO analyst, who took to microblogging platform- Twitter to share the development.
As per reports, the Google Ads Blue Label features a ‘blue circle with ridges and a checkmark inside it’ and that the particular feature can help the ad stand out from other ads that do not have the check mark.
A report also mentioned that with this development, Google Ads is potentially aiming to help verified businesses with higher click-through rates and conversion.
However, it should be noted that Google is yet to officially comment on the new feature for verified ads.