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aha to now be available on Tata Play Binge

Co-owned by My Home Group and Allu Aravind (Geetha Arts), aha brings Telugu content for the OTT viewers

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aha to now be available on Tata Play Binge

Tata Play Binge has announced that aha, the 100% Telugu OTT app, will now be available on its platform.

aha joins the rank of 24 other OTT apps on Tata Play Binge - including Disney+ Hotstar, Zee5, MX Player, SonyLIV, and more. Additionally, Tata Play DTH subscribers can enjoy Netflix and Amazon Prime Video as add-ons. 

Co-owned by My Home Group and Allu Aravind (Geetha Arts), aha offers a range of original content, including 750+ films and 40+ original shows, spanning theatrical releases, talk shows, and reality shows.

Led by Telugu entertainment industry celebrities, such as actors Allu Arjun, Vijay Devarakonda, and Producer Dil Raju, aha aims to represent the cultural heritage of Telugu-speaking community.  

“We welcome our newest partner, aha, to the Tata Play Binge family. As the largest and most popular Telugu content OTT app, aha is the perfect fit for Binge, giving our subscribers a rich choice of movies and originals in Telugu and adding to an ever-growing catalogue from 25+ partners,” said Pallavi Puri, Tata Play’s Chief Commercial and Content Officer.

Rakesh CK, Head – of SVOD and Business Strategy, said, "We are thrilled about our partnership with Tata Play Binge. This collaboration brings together two leading platforms in the Indian OTT space, and it's a fantastic opportunity to showcase the rich cultural heritage of Telugu content to a wider audience. With Tata Play Binge's aggregation of popular OTT apps, aha's engaging and authentic Telugu content will now be accessible to even more viewers, further strengthening our commitment to providing unparalleled entertainment to our audience."

aha has a line-up of shows like Telugu Indian Idol, Das ka Dhamki, Unstoppable Season 2 with NBK, Vinaro Bhagyamu Vishnu Katha, Masooda, Ori Devuda, DJ Tillu, Bheemla Nayaak, Color Photo and more.

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Tata Play Tata Play Binge aha Telugu OTT Allu Aravind My Home Group
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