Disney Star has surpassed 40 crore viewers for the live broadcast of the first 29 matches of IPL 2023, according to the latest viewership data released by BARC India.
This has resulted in record growth of 24% in TVR compared to the last edition.
Disney Star shared that the reach garnered for the live broadcast of the first 29 matches is also 3.7 crores higher than the reach of the entire 2022 edition.
Star Sports has also received the highest-ever reach across all editions of IPL in Maharashtra, Gujarat, Rajasthan, UP and MP for the live broadcast of the first 29 matches, as per data.
The broadcaster said that it has also witnessed viewership growth among kids (2 to 14 years) across all editions of IPL, a big fillip for brands targeting the consumer cohort.
“In addition, 9.32 crore kids tuned in to watch the live broadcast of the first 29 games, an increase of 58.7% over the last edition. Over 25 crore premium audiences from NCCS A & NCCS B tuned in to the live broadcast on the Disney Star Network, for the first 29 matches,” said Disney Star.
Sanjog Gupta, Head - Sports, Disney Star, said, "IPL on Disney Star continues to register new highs. Competitive matches and strong individual performances powered by Star Sports' world-class programming, key partnerships, and sustained marketing efforts to recruit audiences have sustained the upward trajectory of viewership. The highest-ever viewership in the Hindi-speaking markets, premium audiences (NCCS A) and Kids' demographic (2-14 years) shows that our #BetterTogether campaign, seeking to galvanize familial and community viewing, has hit the mark. We are thankful to the millions of fans who have made Disney Star their preferred destination for a seamless and enhanced experience of IPL”.
Disney Star has also achieved the highest-ever reach in Hindi Speaking Markets (HSM). The broadcaster shared in a statement that over 27.3 crore viewers tuned in to watch the live broadcast, marking a historic moment in IPL.
“Furthermore, Star Sports 1 (Hindi) has also emerged as the number-one channel for the third consecutive week, making it a go-to destination for cricket enthusiasts nationwide. The high-octane match between CSK and RCB was watched by an incredible 5.2 crore concurrent viewers on television, the second highest in the history of IPL,” commented Disney Star.
Disney Star has achieved the highest-ever HD channel reach, with an incredible 6.6 crore viewers tuning in to the HD broadcast. The broadcaster said, “This number is three times higher than last year, demonstrating the growing preference for high-definition sports viewing.”