What was first announced by Twitter in 2009 as ‘verified accounts’ that helped users in identifying celebrities, politicians, companies and brands, news organisations, etc. that are ‘of public interest’ and were genuine accounts and not a parody, for free, will now be a paid service.
The Musk-owned microblogging platform has announced that starting April 1, the company will begin winding up its ‘legacy verified program’ and remove the ‘legacy verified checkmarks’.
On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here: https://t.co/gzpCcwOpLp— Twitter Verified (@verified) March 23, 2023
Organizations can sign up for https://t.co/RlN5BbuGA3…
It is to be noted that when the microblogging platform had been taken over by Elon Musk last year in a $44 billion deal, he had referred to this particular ‘legacy verified program’ as “corrupt”.
In fact, prior to the rollout of Twitter Blue, the microblogging platform had more than 420,000 verified accounts, but after Musk took over Twitter, the wordings on the description of legacy verified accounts were changed to say that they ‘may or may not be notable.’
“Far too many corrupt legacy Blue ‘verification’ checkmarks exist, so no choice but to remove legacy Blue in coming months,” he had replied on Twitter to a user at the time.
Far too many corrupt legacy Blue “verification” checkmarks exist, so no choice but to remove legacy Blue in coming months— Elon Musk (@elonmusk) November 10, 2022
Interestingly, this new development regarding the winding up of Twitter’s legacy verification program and checkmarks comes just hours after the microblogging platform had announced that its paid verification service ‘Twitter Blue’ has gone live globally.
It had already been up and running in India for over a month now and is available at a monthly purchase price of Rs 650 and Rs 900 on web and smartphones, respectively. Moreover, with a discount on annual subscription, the pricing of Twitter Blue would cost one Rs 566.57 in India.
While ‘Blue verified’ business profiles on the platform will get a golden checkmark, government and multilayers accounts will get a grey checkmark.
Twitter Blue is now available globally! Sign up today to get your blue checkmark, prioritized ranking in conversations, half ads, long Tweets, Bookmark Folders, custom navigation, Edit Tweet, Undo Tweet, and more. Sign up here: https://t.co/SBRLJccMxD— Twitter Blue (@TwitterBlue) March 23, 2023