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Spikes Asia has released shortlists across 20 categories for the 36th edition of the awards.
Altogether, 121 entries from India have been shortlisted.
There are no shortlists in the music, radio and audio categories from India.
Australia, Japan and India are leading the shortlists.
Of the initial 3,005 entries from 21 countries, 601 entries have made it onto the shortlists.
The Design, Glass: The Award for Change, Integrated and Mobile Spikes shortlists will be released on Friday, March 3.
The Gold, Silver and Bronze winners will be announced on Tuesday, March 7, followed by the Grands Prix and Special Award winners on Thursday, March 9.
Below is the list of shortlists from India:
Brand experience and activation
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO |
Consumer goods |
|
2 |
Adeli |
Unipads |
Unipads reusable sanitary pads |
VMLY&R |
Healthcare |
|
3 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Healthcare |
|
4 |
Shahrukh Khan My ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Use of Broadcast |
|
5 |
Adeli |
Unipads |
Unipads reusable sanitary pads |
VMLY&R |
Guerrilla marketing and stunts |
|
6 |
Airtel 175 Replayed |
Airtel |
Telecommunications |
Leo Burnett |
Live shows/Concerts/Festivals |
|
7 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO |
Customer retail/In-store experience |
|
8 |
Ariel Long term |
Ariel |
Detergent |
BBDO |
Integrated brand experience |
|
9 |
Shah Rukh khan My ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Tech-led brand experience |
|
10 |
Adeli |
Unipads |
Unipads reusable sanitary pads |
VMLY&R |
Social behaviour |
|
11 |
The Killer Pack |
Maxx Flash |
Maxx Flash Mosquito repellent coil |
VMLY&R |
Cultural Insights |
|
12 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO |
Cultural Insights |
|
13 |
#BringBack2011 |
Oreo |
Oreo |
Leo Burnett |
Cultural Insights |
|
14 |
Handwashing Kebabs |
Unilever |
Lifebuoy Soaps |
Lowe Lintas |
Breakthrough on a budget |
|
15 |
Smart fill |
Unilever |
Surf Excel, Vim, Comfort |
VMLY&R Commerce |
Corporate purpose and social responsibility |
Creative Commerce
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
Smart Fill |
Unilever |
Surf Excel, Vim, Comfort |
VMLY&R Commerce |
Sustainable commerce |
|
2 |
Shagun ka lifafa |
Ujjivan Small Finance Bank |
Banking services - Saving accounts for women |
McCann India |
Innovative use of media |
|
3 |
Shagun ka lifafa |
Ujjivan Small Finance Bank |
Banking services - Saving accounts for women |
McCann India |
Targeting, insights and personalisation |
|
4 |
Shagun ka lifafa |
Ujjivan Small Finance Bank |
Banking services - Saving accounts for women |
McCann India |
Social behaviour and cultural insights |
|
5 |
Smart Fill |
Unilever |
Surf Excel, Vim, Comfort |
VMLY&R Commerce |
Corporate purpose and social responsibility |
Creative Data
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
Airtel 175 Replayed |
Airtel |
Telecommunication |
Leo Burnett |
Social data and insight |
|
2 |
Shah Rukh Khan My Ad |
Mondelez India |
Cadbury Celebration |
Ogilvy |
Data Storytelling |
|
3 |
Billion Cheers Jersey |
MPL Sports |
Billion Cheers Jersey |
Leo Burnett |
Data-driven Consumer Product |
Outdoor
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
The Killer Pack |
Maxx Flash |
Maxx Flash Mosquito repellent coil |
VMLY&R |
Promotional items and printed media |
|
2 |
Shagun ka Lifafa |
Ujjivan Small Finance Bank |
Banking services - Saving accounts for women |
McCann India |
Promotional items and printed media |
|
3 |
The Killer Pack |
Maxx Flash |
Maxx Flash Mosquito repellent coil |
VMLY&R |
Local brand |
|
4 |
Handwashing Kebabs |
Unilever |
Lifebuoy |
Lowe Lintas |
Social behaviour |
|
5 |
The Killer Pack |
Maxx Flash |
Maxx Flash Mosquito repellent coil |
VMLY&R |
Cultural insights |
|
6 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Corporate Purpose and social responsibility |
PR
|
Serial number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
Unbox Me |
UNAIDS |
UNAIDS |
FCB India |
Not-for-profit/Charity/Government |
|
2 |
Unbox Me |
UNAIDS |
UNAIDS |
FCB India |
Social engagement |
|
3 |
Chatpat |
SOS Children’s Village India |
SOS Children’s Village India |
Kinnect/FCB India |
Content creation and production |
|
4 |
Adeli |
Unipads |
Unipads reusable sanitary pads |
VMLY&R |
Use of events and stunts |
|
5 |
Pehle Padhai Phir Shaadi |
Bharatmatrimony |
Online matrimony service |
Dentsu Creative |
Cultural insights |
|
6 |
Chatpat |
SOS Children’s Village India |
SOS Children’s Village India |
Kinnect/FCB India |
Breakthrough on a budget |
|
7 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Corporate purpose and social responsibility |
|
8 |
Chatpat |
SOS Children’s Village India |
SOS Children’s Village India |
Kinnect/FCB India |
Innovative use of influencers |
Print & publishing
|
Serial number |
Title |
Brand |
Product/service |
Entrant |
Sub-category |
|
1 |
A Silent Frown |
Charlie Chaplin Museum Foundation |
Charlie Chaplin Museum Foundation |
DDB Mudra Group |
Not-for-profit/Charity/Government |
|
2 |
Charlie Chaplin Museum Foundation |
Charlie Chaplin Museum Foundation |
Charlie Chaplin Museum Foundation |
DDB Mudra Group |
Innovative and adapted use of print and publishing |
Social & Influencer
|
Serial number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
#BringBack2011 |
Oreo |
Oreo |
Leo Burnett |
Consumer Goods |
|
2 |
Bothard |
MTV |
Reality show |
DDB Mudra |
Media and entertainment |
|
3 |
Chatpat |
SOS Children’s Village India |
SOS Children’s Village India |
Kinnect/FCB India |
Not-for-profit/Charity/Government |
|
4 |
Shah Rukh Khan My Ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Real-time response |
|
5 |
The Protest Match |
Global esports |
E-sports and gaming |
Dentsu Creative |
Innovative use of community |
|
6 |
Chatpat |
SOS Children’s Village India |
SOS Children’s Village India |
Kinnect/FCB India |
Content placement |
|
7 |
Chatpat |
SOS Children’s Village India |
SOS Children’s Village India |
Kinnect/FCB India |
Innovative use of influencers |
|
8 |
Shah Rukh Khan My Ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Innovative use of influencers |
|
9 |
Unbox Me |
UNAIDS |
UNAIDS |
FCB India |
Cultural insights |
|
10 |
#BringBack2011 |
Oreo |
Oreo |
Leo Burnett |
Cultural insights |
|
11 |
Chatpat |
SOS Children’s Village India |
SOS Children’s Village India |
Kinnect/FCB India |
Breakthrough on a budget |
Strategy and Effectiveness
|
Serial number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO India |
Consumer Goods |
|
2 |
#BringBack2011 |
Oreo |
Oreo |
Leo Burnett |
Consumer goods |
|
3 |
Changing entrenched snacking behaviour to drive exponential growth |
Lay’s |
Lay’s |
PepsiCo India |
Use of insights and analytics |
|
4 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Brave brands |
|
5 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO India |
Brave brands |
|
6 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO India |
Long-term strategy |
|
7 |
Keep Girls in School |
Whisper |
Sanitary napkins |
Leo Burnett |
Long-term Strategy |
|
8 |
Smart Fill |
Unilever |
Vim, Comfort, Surf Excel |
VMLY&R Commerce |
Corporate purpose and social responsibility |
Creative Effectiveness
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
H is for Handwashing |
Unilever |
Lifebuoy soap |
Lowe Lintas |
Multimarket |
|
2 |
Stayfree Daughter’s Day ‘21 |
Stayfree |
Sanitary napkin |
DDB Mudra |
Creative effectiveness for good |
|
3 |
EatQual |
Hardcastle Restaurants |
McDonald’s |
DDB Mudra |
Creative effectiveness for good |
|
4 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO India |
Sustained success |
Digital Craft
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
The Unfiltered History Tour |
Vice World News |
Vice World News |
Dentsu Creative |
UX and journey design |
|
2 |
Shahrukh Khan My Ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Curation of data |
|
3 |
Shahrukh Khan My Ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Innovative use of technology |
Direct
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Healthcare |
|
2 |
Chatpat |
SOS Children’s Villages India |
SOS Children’s Villages India |
Kinnect- FCB India |
Data Storytelling |
|
3 |
Unbox Me |
UNAIDS |
UNAIDS |
FCB India |
Not-for-profit/Charity/ Government |
|
4 |
Shahrukh Khan My Ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Use of technology |
|
5 |
Chatpat |
SOS Children’s Villages India |
SOS Children’s Villages India |
Kinnect- FCB India |
Use of social/ digital platforms |
|
6 |
Shahrukh Khan My Ad |
Mondelez India |
Cadbury Celebrations |
Ogilvy |
Data-driven targeting |
|
7 |
Shagun ka Lifafa |
Ujjivan Small Finance Bank |
Banking services- Saving accounts for women |
McCann India |
Social behaviour |
|
8 |
Shagun ka Lifafa |
Ujjivan Small Finance Bank |
Banking services- Saving accounts for women |
McCann India |
Cultural insight |
|
9 |
The Hire |
Indeed |
Indeed Job portal |
DDB Mudra |
Cultural insight |
|
10 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO India |
Cultural insight |
|
11 |
Chatpat |
SOS Children’s Villages India |
SOS Children’s Villages India |
Kinnect- FCB India |
Breakthrough on a budget |
Entertainment
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
The Protest Match |
Global eSports |
Esports and Gaming |
Dentsu Creative |
Sports: Live experience |
|
2 |
The Protest Match |
Global eSports |
Esports and Gaming |
Dentsu Creative |
Sports for good |
Film
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
Airport |
Zepto |
Zepto 10 minute delivery |
Law & Kenneth Saatchi & Saatchi |
Consumer services/ Business to Business |
|
2 |
Clinic |
Zepto |
Zepto 10 minute delivery |
Law & Kenneth Saatchi & Saatchi |
Consumer services/ Business to Business |
|
3 |
Red is the new Black |
Truecaller |
Truecaller |
The Womb Communications |
Consumer services/ Business to Business |
|
4 |
Traffic |
Spotify |
Music |
Leo Burnett |
Media/Entertainment |
|
5 |
Airport |
Zepto |
Zepto 10 minute delivery |
Law & Kenneth Saatchi & Saatchi |
Consumer services/ Business to Business |
|
6 |
Restaurant |
Zepto |
Zepto 10 minute delivery |
Law & Kenneth Saatchi & Saatchi |
Consumer services/ Business to Business |
|
7 |
Red is the new Black |
Truecaller |
Truecaller |
The Womb Communications |
Consumer services/ Business to Business |
|
8 |
Netflix Playback 2022 (The return of the Fanverse) |
Netflix India |
Netflix |
Creativeland Digital Technologies- Netflix |
Branded content and Entertainment film |
|
9 |
Airtel 175 Replayed |
Airtel |
Telecommunication |
Leo Burnett |
Use of Film |
|
10 |
The Great Celebrity Hack |
Burger King |
Quick service restaurant |
Leo Burnett |
Use of Film |
|
11 |
#BringBack2011 |
Oreo |
Oreo |
Leo Burnett |
Use of Film |
|
12 |
The idea of India |
The Times of India |
The Times of India |
Wunderman Thompson |
Single-market campaign |
|
13 |
Red is the new Black |
Truecaller |
Truecaller |
The Womb Communications |
Social behaviour |
|
14 |
Zepto- Indian Stretchable Time |
Zepto |
Zepto 10 minute delivery |
Law & Kenneth Saatchi & Saatchi |
Cultural insight |
|
15 |
Red is the new Black |
Truecaller |
Truecaller |
The Womb Communications |
Cultural insight |
|
16 |
Voicing some question is as important as getting their answers #SearchForChange |
|
Google Voice |
MullenLowe Lintas |
Cultural insight |
Film Craft
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
The Steel of Oman |
Jindal Shadeed Iron & Steel |
Jindal Steel |
Wieden+Kennedy/Early Man Film Pvt Ltd |
Cinematography |
|
2 |
Parachute Kalpavriksha - The Farmer |
Parachute |
Spirit of The Farmers |
Brand David Communications/Good Morning |
Cinematography |
Healthcare
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
The Killer Pack |
Maxx Flash |
Maxx Flash Mosquito Repellent Coil |
VMLY&R |
OTC Applications |
|
2 |
Memory Karaoke |
MTV |
MTV & ARDSI |
Ogilvy |
Brand-led Education & Awareness |
|
3 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Brand-led Education & Awareness |
|
4 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Brand-led Education & Awareness |
|
5 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Brand-led Education & Awareness |
|
6 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Brand-led Education & Awareness |
|
7 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Brand-led Education & Awareness |
|
8 |
Adeli |
Unipads |
Unipads reusable sanitary pads |
VMLY&R |
Brand-led Education & Awareness |
|
9 |
Handwashing Kebabs |
Unilever |
Lifebuoy Soap |
Lowe Lintas/Mullenlowe Singapore |
Brand-led Education & Awareness |
|
10 |
Adeli |
Unipads |
Unipads reusable sanitary pads |
VMLY&R |
Brand-led Education & Awareness |
Industry Craft
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Sub-category |
|
1 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Outdoor |
|
2 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Outdoor |
|
3 |
A Silent Frown |
Charlie Chaplin Museum Foundation |
Charlie Chaplin Museum Foundation |
DDB Mudra |
Print & Publishing |
Innovation
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
The Responsible Manhole |
TVS Motor Company |
TVS Motor COmpany |
Dentsu Creative |
Applied Innovation |
|
2 |
The Killer Pack |
Maxx Flash |
Maxx Flash Mosquito Repellent Coil |
VMLY&R |
Scalable Innovation |
Media
|
Serial Number |
Title |
Brand |
Product/Service |
Entrant |
Subcategory |
|
1 |
News Beyond Views |
The Indian Express |
The Indian Express News Publication |
Dentsu Creative |
Media/Entertainment |
|
2 |
Unbox Me |
Unaids |
Unaids |
FCB |
Not-for-profit/Charity/Government |
|
3 |
The Missing Chapter |
Whisper |
Sanitary napkins |
Leo Burnett |
Use of Ambient Media: Large Scale |
|
4 |
Chatpat |
SOS Children's Villages India |
SOS Children's Villages India |
Kinnect |
Use of Events/Stunts |
|
5 |
Shah Rukh Khan-My-Ad |
Mondelez |
Cadbury Celebrations |
Ogilvy |
Use of Digital Platforms |
|
6 |
Chatpat |
SOS Children's Villages India |
SOS Children's Villages India |
Kinnect |
Use of Social Platforms |
|
7 |
Shah Rukh Khan-My-Ad |
Mondelez |
Cadbury Celebrations |
Ogilvy |
Data-Driven Targeting |
|
8 |
Unbox Me |
Unaids |
Unaids |
FCB |
Cultural Insights |
|
9 |
See Equal #ShareTheLoad |
Ariel |
Detergent |
BBDO |
Cultural Insights |
|
10 |
Handwashing Kebabs |
Unilever |
Lifebuoy Soap |
Lowe Lintas/Mullenlowe Singapore |
Breakthrough on a Budget |
108 Jurors from locations across the Asia Pacific and from a wide range of creative industry disciplines and backgrounds have convened in person, for the first time since 2019, to judge the work.
Jenny Lau, Events Director, Spikes Asia, said, “We are thrilled to announce the shortlists for Spikes Asia this year and to see a return to in-person judging. Many interesting trends have arisen from this year’s entries and we’re excited to see the work that the Juries will go on to award. I’d like to thank our Jurors for all their hard work and dedication to the Spikes Asia Awards, which will set the benchmark for creative excellence across APAC.”