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My11Circle's Mystery campaign aims to add extra thrill to the IPL season

The title sponsor of Lucknow Super Giants has unveiled multiple campaigns and initiatives with an aim to engage fans and players

Games24x7, the multi-gaming platform, is bringing a new mystery to this IPL season with a new campaign for its fantasy sports platform, My11Circle.

The fantasy cricket platform and official title sponsor of IPL franchise Lucknow Super Giants (LSG) has unveiled a line-up of fan engagement campaigns for the upcoming cricket season.

With campaigns like ‘Bade Se Bada’, ‘Locker Room Stories’, and ‘Out of the Park’, My11Circle aims to provide fans with a unique and entertaining experience throughout the season.

Saroj Panigrahi, Senior Vice-President, My11Circle, said, “At My11Circle, we have always kept the user at the centre. Our campaigns are based on the insights which we draw from our users and that’s the reason they resonate extremely well with our audience. We are positive that the new campaigns will strike a chord with our players and elevate their engagement on the platform.”

Bade se bada:

The campaign features a series of films with My11Circle’s brand ambassadors Sourav Ganguly, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, and Shubman Gill donning the roles of larger-than-life figures that symbolise My11Circle offering for this season and promises a visual treat. In a twist, while the campaign announces the second prize worth Rs 1 crore, it leaves fans guessing on what will be the first prize.

The campaign has been created by The Script Room along with director Vasan Bala. Ayyappan Raj, Co-Founder, The Script Room live, said, “It was great working with the My11Circle team in creating another exciting IPL campaign. The collaboration resulted in an interesting concept - promote the second prize, thereby creating intrigue and excitement towards the first prize. We’ve built upon our very successful campaign “The Giants” and taken it a step further with the idea of “bade se bada” for a creative visualisation. Vasan Bala has done a fantastic job!” 

The campaign will go live on Star Sports and JioCinema on March 31, coupled with a pre-burst on YouTube supported by performance campaigns across multiple digital platforms.

Locker Room Stories: 

Locker Room Stories offers fans a chance to get up close and personal with their favourite cricketers as they share personal anecdotes and superstitions from the locker room. The video series features cricket stars - Sourav Ganguly, Shubhman Gill, Arshdeep Singh, Mohammed Siraj and Ruturaj Gaikwad sharing personal anecdotes, superstitions, first-time experiences from the locker rooms of the Indian cricket team, among many other facts.

Out of the Park:

Out of the Park is the third in the series of video that captures various facets of the players like Sourav Ganguly, Shubhman Gill, Arshdeep Singh, Mohammed Siraj and Ruturaj Gaikwad, from their favorite sweets to their role models, and everything fun on the pitch.

With these engagement campaigns, My11Circle aims to reinforce its commitment to rewarding the passion, skill, and knowledge of Indian cricket enthusiasts and players.

Shubman-Sourav Stadium: 

Siraj-Sourav Skyscraper: 

Ruturaj-Sourav Swimming Pool:

Arshdeep-Sourav Macchan:

Shubman-Sourav Ferris Wheel:

Shubman LRS:

Arshdeep LRS:

Sourav Gangauly LRS:

Shubman OOTP:

Arshdeep OOTP:

Sourav Ganguly OOTP:


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