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Coca-Cola Zero Sugar onboards Tiger Shroff for new campaign

The integrated marketing campaign aims at highlighting that the taste of the beverage is so good that it’s hard to resist

Click on the image to watch the TVC

Coca-Cola Zero Sugar has launched a new campaign ‘Best Taste Ever?’.

As a part of its latest campaign ‘Best Taste Ever?’, The brand has associated with actor Tiger Shroff

He will further aid the brand in establishing resonance with the youth and millennials in India.

Kaushik Prasad, Director, Marketing, Coca-Cola India, said, “We are excited to offer Coca-Cola Zero Sugar, our best offering yet that is closest to the original taste of Coca-Cola with no calories. We want to offer choices so consumers can enjoy the great taste of Coca-Cola without the sugar. For many people, it’s surprising to hear that a zero-sugar variant of Coke actually exists, that tastes like the real thing! Well, you will have to try it yourself to find out.”

The integrated marketing campaign aims at sparking conversations around Coca-Cola Zero Sugar, while highlighting that the taste of the beverage is so good that it’s hard to resist. The campaign is live across television, digital, outdoor, social media and retail.

Shroff said, “I am ecstatic to partner with Coca-Cola Zero Sugar. The beverage is a perfect amalgamation of fantastic taste without many calories, making it irresistible.

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “When we told people, it’s zero sugar but has the same great original taste, the reaction we got was, “Really?”. So, we built the whole idea for Coke Zero on this great surprise. It was super fun to collaborate with Tiger to bring this fun idea to life. We will see way more things on this idea in the near future, so stay glued to the great taste, literally.”

The campaign: https://www.youtube.com/watch?v=BTFsWPTwddo

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