Truecaller Ads has broadened its offerings significantly.
The ad formats prioritise the user experience, making ads less intrusive and more enjoyable for consumers. Additionally, brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimisation and audience targeting.
Campaigns executed on the Truecaller Ads have yielded impressive outcomes, displaying growth in lower funnel metrics for brands in sectors including gaming, travel, fintech, and more, as compared to the previous year's campaigns.
Arpan Biswas, Marketing Head, Ajio, said, "At Ajio, we always strive to drive innovative and distinctive brand engagement for our customers. With the “Click to Experience” Ad innovation we tried to enhance the user experience and connect with them better.”
Jinit Shah, Director of Media, PivotRoots, said, "With Truecaller's new format, we were able to break the clutter with a very eye-catching solution that blended seamlessly with our creative strategy for Prime Video's latest campaign."
Sagar Manikpure, Vice-President, Global Ads Business at Truecalle. said, "In the ever changing marketing landscape, the challenges faced by marketers are more complex than ever. From engaging the right audience to optimising campaigns for maximum impact, the demands are relentless. Our customised Ad solutions are engineered to meet these challenges head-on, providing marketers with the solutions and insights they need to negotiate this ever-evolving landscape. With our strategic approach, proprietary solutions, and innovative ad formats, we empower them to overcome obstacles, refine their strategies, and achieve impressive results. We're here to help the brands throughout their sales funnel and contribute meaningfully to their success."
Alongwith TC Ad server and the proprietary ad formats, Truecaller Ads very own DSP solution has come out of private beta and is now available for all marketers. The DSP powers TC's Audience Extension solution which helps marketers reach TC's unique and scalable audiences outside TC, across 1000+ publishers. TC DSP significantly expanded it's capabilities in 2023 where TC's audiences can now be mapped and targeted on most of India's leading OTT platforms
Apart from OTT, TC DSP has also launched an innovative 'rich media' video ad format named "Video+" a hybrid of video and interactive banner which combines video's top-funnel impact, along with providing lower-funnel CTA inside the video environment. Together these initiatives are a significant expansion of Truecaller's video ad offerings in the market.
Capping off a fantastic year, TC DSP kicked of Q4 by launching an offline-to-online retargeting solution allowing Advertiser's to retarget their offline 1P user/customers on TC Ad Server as well as TC DSP. In the future, the platform will focus on further improving engagement metrics, building an ML based optimization engine , and building more templates that support Rich-Media formats (HTML).