Nivea India has launched The Original, #TheOG, a digital-first campaign, featuring actor Madhuri Dixit, singer Shreya Ghoshal, and tennis player Sania Mirza. The campaign celebrates the legacy of Nivea Creme.
Sunil Gadgil, Marketing Director, Nivea India, said, “With #TheOGs campaign, Nivea India celebrates the timelessness of Nivea Creme and the enduring influence of icons across multiple genres. Amidst the whirlwind of change, certain elements, much like these legendary personalities and our beloved Nivea Creme, defy fleeting trends.”
He further added, “The campaign stands as a celebration of the everlasting tradition of care and reliance embodied by Nivea Creme and its iconic blue tin - inviting everyone to partake in a story of timeless original extra care that’s stood the test of time.”
Madhuri Dixit - #TheOGs Campaign Video:
Sania Mirza - #TheOGs Campaign Video: