This Black Friday, Puma's brand ambassador Virat Kohli created a stir with his post sporting a black eye.
In a series of social media posts, Kohli and the Puma Cat engaged in a playful clash, each claiming to be the true star of the Black Friday sale by bagging the best deals. The friendly feud escalated into a comic scuffle, resulting in Kohli sporting a black eye as a badge of honour.
The digital film featuring Kohli and the Puma cat is the extended version of the brand’s Black Friday film launched a year ago with influencers seen vandalising a fictitious store.
The Black Friday sale has emerged as a significant event on the Indian shopping calendar as it marks the beginning of the winter festive season.