In the world of creativity, some ads go beyond the usual, making a big impact and inspiring fresh ideas. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done by Astral Pipes, Spotify, Amazon, Kalyan Jewellers, Catch Spices, Sleepwell and Dhara.
1. Astral Pipes campaign
Astral Pipes has announced the launch of a brand film highlighting inclusivity and universal access to clean water. The brand film features individuals from diverse backgrounds, cultures, ages, races, paying homage to the hidden narrator.
As the narrative unfolds, it is revealed that the revered entity is none other than water, symbolised by a tap connected through Astral Pipes. The imagery highlights the notion that water does not discriminate, echoing Astral Pipes' long-standing commitment to providing equitable access to clean drinking water for everyone. The brand film has been conceptualised by The Womb.
Astral Pipes campaign:
2. Spotify campaign
Spotify Premium has launched ‘Feel The Music’, a campaign that brings listeners closer to their favourite artists by bringing the moments of music creation to the forefront. There are over 35 local and global artists whose behind-the-scenes footage of recording and performing songs will be a part of the campaign.
The first film features Shankar-Ehsaan-Loy for Dil Chahta Hai. Released in 2001, the video takes the listeners through how the trio brought the title track together.
3. Amazon campaign
Amazon India has launched #MagicHaiAmazonHai campaign. The campaign puts the spotlight on Amazon India’s employees, associates and partners, who are committed to offering the widest selection, fast and reliable delivery and a trusted and convenient experience to customers during the festive season and beyond.
Conceptualised by The Minimalist, the three-week-long campaign unfolds the brand narrative of speed, reliability and service efficiency backed by people, process and technology.The film features a jingle that encapsulates the theme of the campaign. This is complemented by visuals showcasing the intricate processes involved in delivering an order and the dedicated individuals who make it all possible.
4. Kalyan Jewellers campaign
Kalyan Jewellers has kickstarted its Diwali festivities with the launch of its star-studded campaign ad featuring the brand's ambassadors. The campaign features Global brand ambassador Katrina Kaif, National brand ambassador Amitabh Bachchan alongside Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Kalyani Priyadarshan, Rashmika Mandanna and Shiva Rajkumar.
Taking forward the legacy of the brand’s #TraditionOfTogetherness campaign, the ad film emphasises upon the significance of celebrating bonds, while also paying a heart-warming tribute to India’s diverse culture and traditions that bring families together during this auspicious time of the year.
Kalyan Jewellers campaign
5. Catch Spices campaign
The DS Group launched a new digital film for Catch with the message, "Kyunki Khana Sirf Khana Nahi Hota." The film features Saurabh Shukla in the lead role as 'Karwa Chauth ka Chand'.
Conceptualised by Dentsu Creative and directed and produced by the Titus Upputuru Company, the film is centered around Catch Salt and Spices. The digital film brings to life the essence of DS Group's commitment to quality and excellence in the culinary world. In this touching digital film, the personified Moon begins with reflective thoughts on its role in the lives of couples, especially during the post-marriage Karwachauth festival.
Catch Spices campaign
6. Sleepwell campaign
Sleepwell’s Pro Nexa Mattress is being launched through a nationwide ad campaign featuring the culinary expert Kunal Vijaykar. The campaign showcases the key difference between Sleepwell Pro Nexa mattress and memory foam mattress by using the creative analogy of dough versus bread.
Conceptualised by Sideways, the analogy of dough vs. bread, comparing Pro Nexa Mattress with memory foam, is both simple and intuitive enough for everyone to understand and it captures how a body gets stuck in traditional memory foam by depicting it as fingers sinking into dough, highlighting the discomfort and immobility.
7. Dhara campaign
Dhara has rolled out a new festive campaign titled #TareefonkaTyohar, which puts the spotlight on quintessential requisites of festivities, i.e., food and loved ones, coupled with compliments. #TareefonKaTyohar is an extension of Dhara’s ongoing communication narrative of ‘Khaane Pe Kehna’.
Dhara has conceptualised the festive campaign in collaboration with DDB Mudra Group. The DVC showcases a narative of making moments more cherishable by simply adding a pinch of appreciation to what our loved ones do, thereby strengthening family bonds and fostering a culture of gratitude.