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Reliance resQ showcases resilience and commitment of their engineers in new ad film

The ad film has been conceptualised by L&K Saatchi & Saatchi

Click on the Image to watch the TVC.

L&K Saatchi & Saatchi has created a film that celebrates Reliance resQ engineers’ dedication to its customers, no matter what the occasion, day, or season.

The film recognises the pivotal role its employees play in ensuring its consumers enjoy a hassle-free and peaceful Diwali.

The digital film of Reliance resQ showcases the resilience and commitment of their engineers,  who work tirelessly throughout the year, to ensure that the electronic devices of their customers are promptly serviced, regardless of the occasion. Their biggest reward is the happy smiles on the faces of the customers.

Debarjyo Nandi, Executive Vice-President, L&K Saatchi & Saatchi, said, “While we celebrate our festivals with friends and family, there is an entire community of service professionals,  like Reliance resQ, who don’t, just so that we can. This film is just a profound reminder of that reality. ”

Speaking on the digital film the Reliance resQ spokesperson said, “The engineers at resQ thrive on customer delight. No matter the challenge, they are ready to resolve it with a timely and robust solution. This film brings to light their dedication and is a salute to their ever shining spirit to go beyond the time and occasion barrier to help a customer in need.”

Reliance resQ film:


Agency: L&K Saatchi & Saatchi

CEO: Paritosh Srivastava

Jt. NCD: Kartik Smetacek

Chief Strategy Officer: Snehasis Bose

Executive Vice President: Debarjyo Nandi

Creative Team: Trishay Kotwal, Smita Misra, Diwesh Dishu

Account Management: Noorbanu Qureshi, Vimesh Salian, Disha Bhanushali  National Films Head: Jignesh (Jiggy) Maru

Executive Producer (Agency): Rahebar Sonawalla

Production House: Flying Leaves

Director: Pritha Chakraborty

Producer: Sayantan Sarkar

Music Director: Ramil Ganjoo

Cinematographer: Abhimanyu Sengupta


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