Disney+ Hotstar created history yet again with a record-breaking peak concurrency of 5.3 crore viewers during the semi-final match between India and New Zealand of ICC Men’s Cricket World Cup 2023.
Virat Kohli registered his 50th ODI century in the semi-final match surpassing Sachin Tendulkar’s record of 49 centuries in ODI format. The outstanding Indian team stands undefeated in the tournament and is now only a match away from the coveted trophy.
The previous record of 4.4 crore concurrent viewers was made when Virat Kohli hit 49th one-day century during India's ICC Men’s Cricket World Cup 2023 match against South Africa at the Eden Gardens on November 5.
Commenting on this, Sajith Sivanandan - Head, Disney+ Hotstar India, said, “It's not just Team India breaking records with their 10th straight win at the ICC Men’s Cricket World Cup 2023. Indian fans are also tuning into Disney+ Hotstar in unprecedented numbers. Their incredible passion has led us to shatter the peak concurrency record four times during this tournament, setting new benchmarks in live sports streaming. The 5.3 cr concurrent viewers for India's semifinal against New Zealand exceeds the combined population of Australia and New Zealand by more than 1.5 times! This milestone is not just a triumph of technology but a testament to our viewers' unwavering support. With the final just around the corner, we look forward to bringing the nation together to witness the making of sporting history."
Disney+ Hotstar, in collaboration with the International Cricket Council (ICC), recently added MaxView – a technological innovation that allows cricket fans to watch the game in vertical mode (9X14 portrait view) for the very first time in the history of streaming cricket.
This feature facilitates a one-handed viewing experience, aligning with the way most users consume content. MaxView is a brand new, bespoke opt-in feature. Other surrounding features, such as the Live feed tab, Scorecard tab, have also been made available in vertical mode, along with vertical ad formats.
Following the success of the Asia Cup 2023 and the ongoing ICC Men's Cricket World Cup 2023, the OTT platform recently announced that Pro Kabaddi League Season 10, will be made accessible to all mobile users without the need to subscribe.