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Coca-Cola India ventures into ready-to-drink tea beverages market

The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India and Southwest Asia said

Coca-Cola India on Wednesday said it is foraying into the ready-to-drink tea beverages segment with the launch of 'Honest Tea'.

The brand is owned by Honest, a subsidiary of the Coca-Cola Company.

The organic green tea for the product will be sourced from Kolkata-based Luxmi Tea Co’s Makaibari Tea Estate, company officials said.

An MoU in this regard was signed between the two companies at the seventh edition of the Bengal Global Business Summit (BGBS) here.

The idea behind the launch was to provide consumers with wider beverage options, a senior official of Coca-Cola India and Southwest Asia said.

The iced green tea will come in Lemon-Tulsi and Mango variants, he added.

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