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Zepto promises delivery at Bumrah speed in new campaign

The campaign has been conceptualised by L&K Saatchi & Saatchi

Click on the Image to watch the TVC.

Zepto collaborated with Jasprit Bumrah to unveil a new campaign.

Conceptualised by L&K Saatchi & Saatchi, the campaign, named ‘Groceries delivered at Bumrah speed,' epitomises the essence of speed, rigour, consistency, and precision.

Bumrah said, "Zepto shares my passion for precision in every delivery, just as I strive for accuracy on the cricket field. It's an ideal synergy, and I'm genuinely excited to be a part of this journey".

This campaign marks the first time that Indian audiences will experience high-intensity SFX that rival the big screens of the cinema. Zepto and Bumrah have joined forces to redefine the boundaries of speed, just as Bumrah redefines the art of fast bowling with his unique sling action.

Viral Jhaveri, Chief Growth Officer, Zepto, said, "Our partnership with Jasprit underscores our commitment to pushing boundaries, achieving perfection, and delivering with speed, consistency and precision, much like Bumrah on the cricket field.”

Kartik Smetacek, Jt National Creative Director, L&K Saatchi & Saatchi, said, "Zepto and Bumrah is a marriage made in marketing heaven. On the face of it, having India's fastest bowler endorse a quick commerce brand seems obvious. So it was important the campaign used him in a way that was less than obvious. This film and the two to follow deliver on that, using Bumrah in a fresh, surprising, uniquely Zepto way."

Jet-Set-Go ft. Jasprit Bumrah campaign


Agency: L&K Saatchi & Saatchi

CEO: Paritosh Srivastava

Jt.NCD: Kartik Smetacek

Chief Strategy Officer: Snehasis Bose

Executive Vice President: Debarjyo Nandi

Creative Team: Trishay Kotwal, Reet Sawhney, Divakar Shetty, Sandeep Salunkhe, Mehernaz Patel and Kulsimran Bedi

Account Management: Noorbanu Qureshi, Vimesh Salian, Disha Bhanushali

National Films Head - Jignesh (Jiggy) Maru

Executive Producer (Agency): Rahebar Sonawalla

Production House: Third floor Films

Director: Jeremy John

Executive Producer: Jigar Fernandes

Producer: Ankul Singh

Music Director: Arjuna Harjai

Cinematographer: Tushar Kanti Ray


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