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HT Media Group launches consumer festive campaign ‘Festival of Gifts’

With the aim to enhance the advertisers’ brand visibility, HT Media has launched a readers’ engagement initiative, in which readers will have to identify brand ads on designated pages through a QR code prompt to get a chance to win gifts

As the festive season unfolds, HT Media Group has announced the launch of their consumer festive campaign 'Festival of Gifts' across print and digital platforms of Hindustan Times and Hindustan. 

The month-long campaign was launched on October 12, 2023 and will continue till November 10, 2023. 

HT Media Group said that the campaign is an immersive reader engagement experience also designed to enhance advertisers’ brand visibility. 

As part of the reader engagement, readers have to identify brand ads on designated pages through a QR code prompt to get a chance to win gifts such as Smartphones, Smartwatches and Bluetooth Speakers. 

“The reader engagement plan also ensures that the advertisers’ brand ads have a higher opportunity to get noticed among the readers,” said the media company. 

The readers will be felicitated every day by client and agency guests of honour in select edition locations and the entire engagement will be covered in respective editions. 

HT Media Group will be promoting the ‘Festival of Gifts’ campaign across several multimedia platforms. 

Rajeev Beotra, Executive Director at HT Media, said, "Our latest campaign, Festival of Gifts, presents a remarkable opportunity for our partners to elevate their brand engagement. We're crafting an experience for our readers, at the same time offering advertisers a unique dimension of engagement and driving higher visibility to their ads. This interactive feature has already garnered significant responses from our readers on the first day of launch and we are excited to bring this unique interactive plan to our advertisers as well.”

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