Indian microblogging platform Koo has announced that it is going to celebrate the country’s 74th Republic Day with the #TogetherWeKoo campaign.
The campaign aims to capture the true spirit of patriotism. #TogetherWeKoo is an attempt to give a platform to the voices of the people, in the language of their choice, to express themselves freely, and live up to the platform's ideology of inclusivity.
Launched on January 21, the campaign invited users to participate in soulful poetry. The journey began with Koo posting a grid of multiple stanzas of a poem, and inviting users to submit their comment as entries to be included in the final poem, which was revealed at the end of the campaign.
Each day of the campaign will be dedicated to one of the 10 Indian languages available on Koo.
"India is a land of diversity, with 1000s of languages, and true expression lies in being able to speak from the heart, in one's own language," said Aprameya Radhakrishna, CEO and Co-Founder of Koo. "True democracy lies in giving a platform to everyone, and we invite you to join us on Koo and support this campaign of equal opportunity of expression."
This campaign is an extension to one of Koo’s core principles - of freedom of expression. Koo is currently available in 20+ languages and through its multi-lingual posting feature, users will be able to express themselves in the language of their choice and allow everyone the chance to do so.