Organic digital growth platform, Infidigit, has bagged the SEO mandate for SBI Life Insurance, the private life insurer.
As part of the mandate, Infidigit is all set to create a strategy to organically boost SBI Life’s ranking through its interactive website and further consolidate brand SBI Life’s online identity.
Kaushal Thakkar, Infidigit’s Founder and Managing Director, said, “Infidigit is proud to have SBI Life Insurance as one of our esteemed clients. SBI Life is one of the most credible and reputed insurers in the Indian life insurance space. In the post-Covid era, a large number of Indians have realised the importance of securing their family’s financial future and the effects of this can be seen on Google search. Google has become a crucial touchpoint for brands as users turn to Google for quick answers. We aim to further drive organic traffic and rankings by optimising for both users and search engines.”
Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, SBI Life Insurance, said, “We are excited to onboard Infidigit for taking over the SEO responsibilities for SBI Life Insurance and look forward to their valuable strategic direction that will further enhance SBI Life’s online presence. Looking at Infidigit’s notable SEO work, we are optimistic that the team will enhance SBI Life’s presence and grow our website’s organic traffic and enhance online ranking.”