Niyo has unveiled its latest ad campaign #SawaalHiNahi elevating travel banking with emphasis on Niyo Global Card for International students.
The campaign aims to redefine the convenience of having an international travel card like the Niyo Global card with benefits like zero forex charges and airport lounge access. Students planning to study abroad can save up to INR 1.5L while making heavy international expenses like paying for exams, visa, accommodation, flights etc. using this card.
This brand film extends from Niyo Global’s larger campaign targeted at travellers, which was showcased on Hotstar and Star Sports during the Wimbledon 2023 event.
This campaign's centerpiece is a compelling video narrative that follows two ambitious students on their educational journey abroad. In the video, the students share an insightful dialogue, emphasising on the fact that international education is not solely about the destination; it is equally about the seamlessness of financial support provided by financial products like the Niyo Global Card throughout their academic pursuit.
Vinay Bagri, Co-founder and CEO, Niyo, said, "Niyo Global has always been a students’ and their parents’ favorite financial product when they prepare to pursue international education. Studying abroad is an expensive affair, saving on forex charges on each expense alleviates the burden. Thousands of students use the Niyo Global card and save over lacs of rupees by skipping forex charges with this card. With this ad film, we’re reinstating the proposition of the product to bring this convenience to every student pursuing international education.”