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KFC India appoints PivotRoot’s MarTech arm to enhance customer experience

Under the partnership, PivotConsult will help KFC India in doubling down on direct-to-consumer (D2C) play across offline and online channels

Looking to enhance customer life cycle and optimise lifetime value across offline stores and online touchpoints, KFC India has partnered with PivotRoot, the digital marketing agency which was recently acquired by Havas Media Network India.

As part of the mandate, PivotConsult, the agency’s MarTech arm will deploy data-driven customer segments and campaigns for KFC India, enabling the brand to deliver an enhanced customer experience.

Aparna Bhawal, Chief Marketing Officer, KFC India, said, “As a brand, KFC is constantly working towards improving ease, access, and value for our consumers. Our partnership with PivotConsult is a testament to this commitment. We look forward to unlocking newer engagement opportunities & further improving customer lifetime value with this partnership.”

Yogesh Kothari, Global Business Head, PivotConsult, said, “It is an exciting time to partner with KFC India and take the brand through its next chapter of growth and transformation. With PivotConsult at the helm, managing the customer lifecycle, the blend of strategy, creativity, data, and technology will help KFC India craft omnichannel, personalized customer journeys, drive acquisitions, and increase customer lifetime value.”

Abhimanyu Vyas, Business Head, PivotConsult., said, “By implementing customer experience with marketing technology and leveraging customer lifecycle management strategies, PivotConsult is helping Indian brands boost marketing efficiency and increase their customers' lifecycle value, paving the way for sustainable business growth.”


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