Joining its streaming rivals, Amazon Prime Video will introduce ads on its shows and movies starting early next year, unless users opt for a higher-priced ad-free tier, according to an announcement by the tech giant on Friday.
“To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” the company said in a post.
First, the ad tier will be introduced in the United States, the United Kingdom, Germany, and Canada, followed by France, Italy, Spain, Mexico, and Australia later in the year.
In the United States, Prime Video’s ad-free tier will come at an additional cost of $2.99 per month on top of the existing Prime subscription, which currently stands at $14.99 per month or $139 per year.
The company stated that pricing details for other countries will be announced at a later date.
Prime Video is set to align itself with competing streaming services such as Netflix, Warner Bros. Discovery's Max, and Disney's Hulu and Disney+ by integrating advertising into its platform.