When India and Pakistan face off in the ICC Men's Cricket World Cup, it's more than just a sporting event – it's a blockbuster that captures the hearts of millions of passionate fans.
As the official broadcaster of the ICC Men's Cricket World Cup 2023, the Star Sports Network unveiled a quirky and emotionally charged campaign film.
With India maintaining a perfect record against Pakistan in the ODI Cricket World Cup, having won all seven encounters between the two sides, the upcoming clash set for October 14, 2023, promises to be a mouth-watering battle that the world eagerly awaits.
The campaign highlights India’s ‘Wait for Eight,’ as they look to maintain their unblemished record against Pakistan in the ODI World Cup, while acknowledging the fervent hopes of Pakistani fans for their team's elusive victory.
The film also encapsulates the emotions of Indian cricket fans who vividly remember the World Cup victories against Pakistan and eagerly anticipate another triumph. It also introduces an endearing twist as the ghost of a familiar passionate Pakistani cricket fan, still waiting for his 'Mauka' (opportunity) to see his team win against India in the World Cup, meets the confident Indian ghosts, symbolizing the unbroken streak of victories India holds against Pakistan in ODI World Cups. The film stars Ravindra Jadeja, Shehnaz Gill, and Akash Gupta.
The last game between the ‘Greatest Rivals’ (India & Pakistan) in Asia Cup 2023 was the highest-rated ODI match ever, outside of World Cups. The fervour and enthusiasm surrounding the encounter between these two nations will be at an all-time high as they clash at the biggest ICC event in India after more than a decade.
The campaign film: