Binance announced the promotion of its VP of Global Marketing Rachel Conlan to Chief Marketing Officer (CMO).
“Our leadership team is critical to carrying out positive impacts that have an effect on the larger ecosystem and our mission, which is focused on users,” said Binance CEO CZ (Changpeng Zhao). “And, Rachel is an example of that. Our team is stronger than ever as we focus on delivering great products and services for our users while ensuring we are a responsible industry leader.”
Conlan will continue to oversee and manage Binance’s global and regional teams. The company said, “In the coming months, she will bring in a new series of global campaigns and increase the number of partnerships and efforts with key online influencers (KOLs) to bring new entrants to the space and find innovative ways for users to engage with Web3 and crypto, including efforts around impact.”
“Rachel has demonstrated that she is a strong leader who leads with integrity and users top of mind. She is quick on her feet and able to look at challenges and opportunities with diverse perspectives that account for different aspects of the business. She understands how crypto is an effective tool to improve lives and she leads marketing efforts with an inclusive mindset. This is the mindset that will help us bring the next billion users and drive adoption. We are excited to welcome her into this new role alongside our renewed leadership team who are championing our shared mission,” shared Binance Co-Founder Yi He.
Previously, she has worked at Havas and CAA.
“We are just scratching the surface to unleash the larger potential of crypto in the new era of Web3,” said Conlan. “As an industry leader, we play a crucial role in bringing this potential for users and demonstrating to them how they benefit. I am eager to continue this journey in helping the industry reach wider and untapped demographics. It is humbling to be entrusted with the opportunity to work alongside a user-obsessed executive team who have built a leading ecosystem trusted by millions around the world as we, and the industry, continue growing in this early-stage environment.”