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Asia Cup TV ratings on Star Sports grow by 34%, reach up 42%

The ratings for the final match played between India and Sri Lanka on September 17 will be released next week

The recently concluded Asia Cup on Star Sports saw an uptick of 34% in ratings with an aggregated TVR of 2.7 (excluding viewership numbers of the India-Sri Lanka final), according to BARC data.

As per the BARC data accessed by BestMediaInfo.com, garnering a spike of 42% in reach, the 12 matches reached 266 million viewers on TV (First 12 matches | Reach - BARC 2+ LIVE + PPL All India | TVR - BARC M15+ India Urban | growth compared to asia cup 2018). 

Despite the India-Pakistan match going to reserve day on a Monday, it fetched 6.4 ratings, which is 10 % higher than the last India-Pakistan Super-4 match held in Asia Cup 2018.

The India-Pakistan S4 match reached 168 million audiences, a 78% hike from the last season of the Asia Cup match of 2018.

The Cricket Live show broke the record with 56% growth, garnering a TVR of 1.05, reaching 217 million (92% uptick) audiences on Disney Star.


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