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Art-E secures D2C mandate for VIP Industries

The agency will now design, develop, and manage all the websites and D2C platforms for their different brands- Skybags, Caprese, VIP, Carlton and Aristocrat

Art-E Media Tech announced its newest collaboration with VIP Industries. In this partnership, the agency will take charge of the design, development, and management of websites and D2C platforms for various brands under the VIP Industries umbrella.

By harnessing Art-E’s expertise in Martech, Creative Technology, UI/UX and eCommerce solutions, VIP Industries aims to elevate its online presence and provide a seamless, immersive shopping experience for its global customer base.

Praful Gupta, Head of Marketing, VIP Industries, said ‘We chose Art-E for their ability to not just develop but also bring upon various facets of martech to the fore. Our new websites seek to capture what each individual is seeking, so as to tailor make them to suit every need with speed. Our digital-first approach is well aligned with our customer-first attitude.

Suyash Dongre, Head of Digital Marketing, VIP Industries, said,  “We are looking forward to benefiting from Art-E’s capabilities to understand user journeys of our customers that lead to a result-driven digital experience.

Preetesh Chouhan, Chief Digital Officer, Art-E, said, “VIP Industries is a VIP win for us. It strengthens our claim of being one of India’s finest martech companies; a claim built on our multi-stack capabilities over the last few years. Really excited for the opportunity to build some world-class platforms for a world class client.”


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