Aaj Tak has secured the top spot in reach in the video news category for the month of March 2023, the channel said quoting Nielsen’s Confluence solution – which covered 15–44-year-olds from NCCS ABC households, from over one lakh Indian towns, and are users of Android smartphone.
Nielsen’s Confluence solution is based on an analysis which covered 32 Hindi TV news brands available on respective mobile applications, YouTube channels, and websites, providing a holistic view of audience engagement across multiple digital platforms.
Viewers accessing news only on aggregators or third-party apps such as social media feed are not covered unless the click opens the browser window outside the app to the news website.
Nielsen’s solution, Confluence, based on which this report has been prepared, considers news domains of Hindi news channels, focusing on Aaj Tak's website (www.aajtak.in), accounting for both video and text content consumption on the platform.
Salil Kumar, CEO of India Today Group Digital, said, “This accomplishment is a testament to our unwavering dedication to providing their viewers with precise, real time, and accurate news.” Kumar also extended his gratitude to the Indian audience for their loyalty and trust in the channel, making it their preferred source of news.
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